Life — May 23, 1930 — page 4: what you’re looking at

What you’re looking at

# Analysis This is a **Chevrolet automobile advertisement**, not a political cartoon. The page showcases the Chevrolet Six with the heading "Smart and Practical." The illustration depicts an airplane landing near a Chevrolet, with elegantly dressed people observing—suggesting the car's modernity and sophistication. The ad emphasizes that despite being low-priced, the Chevrolet Six features quality design, comfort, and safety comparable to higher-priced vehicles. Key selling points highlighted include the car's "smoothness, quietness, comfort and safety" and its distinctive appearance by Fisher Body (a noted coachbuilder). The text notes this positions the Chevrolet Six uniquely among affordable cars for its craftsmanship. Pricing listed: Open Models $495-$555; Closed Models $565-$725, factory in Flint, Michigan.