Life — February 14, 1930 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily a Colgate shaving cream advertisement**, not satirical content. The left side features a large product ad claiming Colgate's "small-bubble lather" creates superior shaves that last longer than competitors. The ad includes comparative diagrams showing how Colgate's bubbles differ from "ordinary lather"—a marketing claim rather than satire. The right column, titled "Life in Society," contains brief social notes about wealthy individuals' travels and activities (countesses, princes, mayors), typical of the magazine's society page coverage. These appear to be genuine society announcements, not satirical commentary. The page functions as advertising revenue for *Life* magazine, blending commercial content with genuine society reporting rather than containing political or social satire.