Life — January 31, 1930 — page 4: what you’re looking at

What you’re looking at

# Studebaker Advertisement with Satirical Frame This is primarily a **Studebaker automobile advertisement** dressed up as satire. The opening quotes mock a melodramatic film scene—a "President" (likely referencing a Studebaker model) being overtaken by a faster vehicle, with commentary on "continuity" and "Sidelakers." The main illustration depicts a **film director** shooting a scene with an actress and a Studebaker automobile, presenting the car as modern, stylish, and successful—"champion eighths" in the automotive world. The text emphasizes the Studebaker's modern design and reliability, listing four model types with prices ranging from $1,193 to $2,495. The "satire" is thin—it's essentially using Hollywood film production imagery to sell cars as glamorous and contemporary consumer products to 1920s readers.