Life — January 31, 1930 — page 12: what you’re looking at

What you’re looking at

# Edward W. Bok and "Little Rambles With Serious Thinkers" This page celebrates **Edward W. Bok**, editor of *Ladies' Home Journal*, who retired in 1919 after 30 years. The upper cartoon satirizes his domestic focus—showing a chaotic home scene with the caption "The home brew addict brings his own liquor," likely referencing Prohibition-era tensions. The lower section, "Little Rambles With Serious Thinkers," presents witty quotations from public figures (General Mitchell, William Lyon Phelps, Joan Lowell, P.G. Wodehouse, and others) on topics like bachelorhood, humor, war, and theater. The skating scene cartoon illustrates one quote with the caption "Hey, you darn fool—this water's ice-cold!" The page celebrates Bok's editorial legacy of combining practical home advice with cultural commentary.