Life — January 10, 1930 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not satire or political commentary. It promotes Ingram's Shaving Cream in a competitive marketing campaign framed as a "contest." The page contrasts Ingram's traditional product (sold in a "famous blue jar" for five years) with a new competitor: a shaving cream sold in a tube. Two businessmen are quoted—one defending the jar's heritage, the other promoting the tube as modern and superior. The central image shows both products in an anthropomorphized "contest," with the caption "Both Members of this Club!" suggesting friendly rivalry. **The humor is gentle commercial satire**: the page playfully frames ordinary product competition as dramatic sporting event, inviting readers to vote on which packaging will dominate the market. It's essentially a creative advertisement disguised as audience participation.