Life, 1929-11-15 · page 7 of 44
Life — November 15, 1929 — page 7: what you’re looking at
What you’re looking at
This is a travel advertisement, not a political cartoon. The page promotes Cuba as a winter vacation destination, emphasizing its accessibility and affordability for American tourists. The illustrated sketch depicts a narrow colonial street in Havana, showcasing Spanish colonial architecture with balconies and period buildings. The text describes Cuba as offering "modern" amenities (luxury hotels, theaters, opera) alongside exotic foreign atmosphere and relief from American business routines. The advertisement targets middle-class American businessmen, promising mental rejuvenation and the comfort of quick communication back home ("a phone call can bring him quickly back to his desk"). Two photographs show landscape and the U.S. Capitol building, likely comparing American and Cuban destinations. This reflects early 20th-century American tourism marketing to Cuba before the 1959 revolution.