Life — November 8, 1929 — page 7: what you’re looking at

What you’re looking at

# College Inn Tomato Juice Cocktail Advertisement This is a straightforward advertisement—not satire or political content—for College Inn brand tomato juice cocktail, made by College Inn Food Products Company of Chicago. The ad promotes tomato juice as a health drink, emphasizing its vitamins and nutritional value. It appeals to health-conscious consumers, particularly "smart women" watching their figures, by marketing the product as "non-fattening" and beneficial for "well-being" and "health." The bottom lists other College Inn food products (Chicken à la King, soups, chowders) to build brand recognition. The visual shows a large jar with the product label prominently displayed. This reflects mid-20th-century marketing that heavily emphasized health benefits and targeted weight-conscious audiences, particularly women.