Life — November 1, 1929 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a Cord automobile advertisement from the Auburn Automobile Company of Auburn, Indiana. The image shows a Cord car parked beneath trees with two men and a horse standing beside it. The advertisement's tagline claims "The Cord car creates a place for itself no other car has ever occupied." This is standard early automotive marketing rhetoric emphasizing the vehicle's unique qualities and superior design. The specific models listed (Sedan, Brougham, Cabriolet, Phaeton) and their prices ($3,095-$3,295) are typical product information from this era. There is no political cartoon, satire, or hidden meaning—simply a vintage car advertisement promoting Cord's "front drive" technology as a distinctive selling point.