Life — September 27, 1929 — page 9: what you’re looking at

What you’re looking at

# "Fortunate Daze" by Leon Loomis This is a short story, not a political cartoon. The narrative follows Reginald DeLong, a businessman who consults daily horoscopes based on zodiac signs. The story satirizes the absurdity of making important business decisions—like signing contracts and pursuing romance—based on astrological predictions rather than rational judgment. The accompanying illustration shows Reginald sprawled dramatically over his desk, surrounded by astrological charts and papers, having apparently acted on his horoscope's advice. The humor targets early 20th-century fascination with pseudoscientific fortune-telling and superstition among even educated, professional men, mocking their willingness to surrender decision-making to mystical nonsense.