Life — September 20, 1929 — page 3: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily advertising**, not satire or political cartoon. It's a full-page advertisement for the Encyclopædia Britannica's new Fourteenth Edition, published in Life magazine. The ad highlights the encyclopedia's credentials: three years of development, input from 3,500 world authorities, and over $2,000,000 in production costs. It emphasizes 15,000+ illustrations and positions the work as "the one pre-eminent American work of reference." The only visual element is a photograph of a handsome mahogany bookcase table (included with purchase) displaying the encyclopedia volumes. The marketing strategy targets affluent readers by emphasizing prestige, comprehensiveness, and "extremely low price" with easy payment terms. There is no political satire or social commentary present on this page.