Life — September 13, 1929 — page 8: what you’re looking at

What you’re looking at

# Marmon Automobile Advertisement This is a vintage **car advertisement**, not political satire. It promotes the Marmon automobile, made by the Marmon Motor Car Company of Indianapolis. The ad emphasizes Marmon's traditional qualities—"driving ease, alertness, comfort"—and appeals to buyers by highlighting value: the Marmon 78 costs $1,965, "hundreds of dollars lower than any possible fine car rival." The illustration shows well-dressed passengers enjoying the car's smooth ride, with stylized motion lines suggesting speed and comfort. The ad lists three models (78, 68, and Roosevelt) with prices, all featuring straight-eight engines—a premium technical feature of the era. This reflects 1920s automotive marketing emphasizing both luxury and affordability.