Life — September 6, 1929 — page 7: what you’re looking at

What you’re looking at

# Page Content Analysis This page is primarily **advertising** for Kaffee Hag Coffee, a caffeine-free brand. The main illustration shows a social gathering where a woman serves coffee to well-dressed guests. The advertisement's central claim is that Kaffee Hag removes caffeine while retaining coffee's flavor—allowing people to drink coffee at night without sleep disruption. The tagline "the coffee that lets you sleep" was the brand's key marketing message. The left column contains literary excerpts ("From the New Books") unrelated to the advertisement, typical of Life magazine's mixed editorial-advertising format. The satire is implicit rather than explicit: the ad assumes readers care enough about coffee culture to worry about caffeine's effects on sleep—addressing an emerging modern concern about stimulant consumption.