Judge, 1939-01 · page 4 of 39
Judge — January 1939 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a vintage advertisement**, not political satire. It promotes the "Autobridge" bridge-playing instruction system by Ely Culbertson, a famous bridge expert of the era. The advertisement uses persuasive copy targeting bridge enthusiasts who feel insecure about their play. It promises that Culbertson's method allows learners to master contract bridge independently at home for $3.00—then a modest sum. The illustrations show a relaxed person learning from Culbertson's materials and display the physical product: a mechanical learning board with sliding cards representing bridge hands. There is **no political content or satire** on this page. Judge magazine, while known for humor and commentary, used its pages for paid advertisements like this one, which represent everyday consumer culture of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RE and he guarantees the s Nor A BRIDGE BOOK js an actual game of Contract Bridge that one person plays alone; yet you play exactly as though you were sitting down with three world-famous experts, ‘They’ bid and play automatically—perfeetly ... and so will you... for your mistakes are instantly Instead of deal- 1g cards, the hands are printed ir ingenious AUTOBRIDGE p instructions in the mechanics of Bridge . . never pl of Bridge in your AUTOBRIDG d, read a few simpl «and though you have , you are ready to play. ruction course, prepared under the supervision of Ely and Josephine Culbertson, is Your course now easy to understand because while you learn PREPARED BY =a laying is the cary way to jearn. You will be delighted, as you play the THE CULBERTSONS specially selected instructive hands, how easily a grasp first the elemental principles, then the finer points of bidding and play. In a few minutes you will be enthralled fascinating games you will look forward eagerly to playing cach new deal and before you know it, you will he playing well enough to hold your own in any average company. her you are an absolute beginner, Wh Way tHe or have played a few times, or have tried and given up hope the Autobridge Method AUTOBRIDGE will be » revelation to you. Because >ou Jay at once; because you pla; METHOD MUST NONE with none to see your mistaken, to lose patience with you, to embarrass SUCCEED because you learn correc ry fundamentals unl +++ you you can sit down to your Ve you are not an experi- you will bid and play better than many of “at” Contract for years but who have never / been properly taugh SEND THIS COUPON TODAY Room 1801, 10 Send_me the AUTOBRIDGE PLETE BEGINNER'S COURSE in Contract, including 72 lessoi G0-page book of simple instructions, New York City Junior Model Prestwood Model AUTOBRIDGE Textolite Model (AGG Ge, te ot M8e Sales Tax on N.Y. City orders) Oo Name . Address City No matter how often you have tried before; no matter how many “lessons” you have taken; no matter if you are con- vinced you do not possess that entirely mythical something called “card sense” you can learn to. play a bang-up game of contract by this newly perfected AUTOBRIDGE method. Ely Culberts ess of this amazingly simple way to learn by LAYING BOARD and ELY CULBERTSON’S CO! yf Learn to play a winning game.. in a few enjoyable hours... in your own home... entirely without supervision AT A TOTAL COST OF $3,00 you missing the thrill of the world’s most fascinating game? Do you refuse invitations—or sit on the sidelines—because you are ashamed of your inability to play a good game of Bridge? Or, 4 if you do sit in, do you apologize in advance for the mistakes you know you'll make? Then read every word of this message, for in just a few enjoyable hours you, too, can become a winning bridge player. the wizard of contract himself, is your teacher lly playing all by yourself. H $3.00" ERE IS WHAT YOU GET FOR ONLY Fill in and mail the coupon with $3.00 and we will send you, all charges paid, the Junior M LAYING BOARD, made of sturdy Swedis complete with ass sliders and boxed with self-contained eboard. In addition, you will receive the AUTOBRIDGE CONTRACT zl plete course of contract bridge instruction edited by Ely and Josephine Culbertson, containing 72 selected lesson-practice deals and a page book sonaicing everyth to know about contract. Here = _ ~ 4 ° * AUTOBRIDGE Pleying Boards are also avail- able in Prestwood Model ($4.00 with complete course) and in TEXTOLITE, a rich, streamlined, ebony-hued plastic model ($5.00 with complete course). The Perfect Girt for beginners, novices, for all players who want to improve their game. THE JUDGE FOR JANUARY comicbooks.com