Judge, 1938-09 · page 3 of 53
Judge — September 1938 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a cartoon or satirical content. It promotes "The De Luxe Samarkand Edition of the Rubaiyat of Omar Khayyam"—a beautifully illustrated classic poetry book—being offered free to new members of the De Luxe Editions Club. The ad emphasizes the book's value (formerly sold for $5-$10) and appeals to culturally refined readers by highlighting Edmund Dulac's 12 full-color illustrations. It explains the club's business model: members pay $1.69 per selection for leather-bound classics normally priced much higher. There is no political satire, caricature, or social commentary visible. The page is a straightforward commercial solicitation using prestigious literary content to attract book-loving subscribers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AF BEE Gift to You if You Love Beautiful Books The DELUXE Stmarkand Sdilion of the BUBATYAT or OMAR KHAYYAM WITH 12 ILLUSTRATIONS IN FULL COLOR BY EDMUND DULAC <BLEX BBN GB RENERE GRINDS LD Som Accept this Gift Volume as an example of the Great Books (formerly priced up to $25) which members of the De Luxe Editions Club now receive PHOTOGRAPH: cannot do justice to this volume, now being offered free to new members. Does your library hold a fine edition of the Rubaiyat? Here, beautifully bound and illustrated, is the famous translation by Ed- ward Fitzgerald. You will be proud to own this lovely Samarkand Edition, and to show it to your guests. Why do we offer this book free? Because we wish you to see for yourself this example of the worth-while books offered, at $1.69 each, to members. What This New Plan Offers By accepting this invitation, you obtain books formerly $5 to $25 each, in beautiful new De Luxe editions, for the one standard price of $1.69. Not short-lived fiction, but works of life- long interest and cultural importance, whose bind- ings add to the beauty of your home, whose lasting value will be a heritage for your children. Recent values offered to members are: ‘Stories of the Great Operas,” formerly in 3 volumes at $10.50; ‘‘The Book of Old Ships," illustrated by the marine artist, Gordon Grant, formerly $20; Chaucer's “Canterbury Tales,’ with 25 full-page drawings in color by Rockwell Kent, formerly $25. Similar values will be offered, in forthcoming selec- tions, for only $1.69 each, plus a few cents actual postage charges. De Luxe Editions Club books average 6” x 9%," frequently larger. Their pages usually number 500 to 600, often over 1,000, in many cases illustrated with fine paintings, drawings, or photographs. Why This Is Possible First, the Club membership of 10,000 permits accu- tate knowledge of how many copies of each selecticen will be needed; printings, without waste, are thus assured. Second, special arrangements with publishers permit the Club to use plates of original or previous higher- priced editions for its own De Luxe Editions. Third, con- temporary authors have agreed to accept smaller royalties. If you agree that this is an economical way to build a beautiful library of books on literature, art, music, history, science, travel . . . books essential to a liberal education . . . then accept promptly this invitation. No Remittance Necassary With This Invitation Form No remittance need be sent with the convenient invitation form. Your gift copy of the Rubaiyat will come to you at once. With it will come the current month's selection and the current issue of the Club’ —a monthly magazine of int 2 Members scocaively. the selectix reviews the coming month's selection. You-always know in advance what the next book wil be ‘Your subscription to the “Folio” will begin, without i ‘of the coupon. THE DE LUXE EDITIONS CLUB ciuo?tin. v. ial end = pa: Siae 034 2 7 nel with Slip Case. This volume’s 12 full-page illustrations, in full color, are by the famous artist, Edmund Dulac. Each will add to your enjoyment of the book, LUXE EDITIONS CLUB, 59, Garden City, N.Y. enroll me free as a Charter Member each month the member's exchusive jews cur- In consideration of my enrollment at this time, you are to send at once, absolutely free, my gift copy of the De Luxe Samarkand Edition of the Rubaiyat of Omar Khayyam. comicbooks.com