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Judge, 1938-07 · page 3 of 53

Judge — July 1938 — page 3: what you’re looking at

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Judge — July 1938 — page 3: Judge, 1938-07

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# Analysis This page is primarily **advertising**, not satire or political commentary. It promotes the Book-of-the-Month Club's membership benefits, specifically highlighting their "book-dividend" system where members receive free books with purchases. The left side features a featured selection: **Madame Curie**, a biography by Eve Curie (retail $1.50). The advertisement includes testimonial quotes praising the Club's offerings, attributed to figures like Albert Einstein, Dorothy Canfield, and Clifton Fadiman. The main pitch emphasizes the financial incentive: for every two books purchased, members receive one free. The text claims over 175,000 families belonged to the Club and that members received over $2,500,000 in free books the previous year. There is **no political cartoon or satire** on this page—it is straightforward commercial promotion.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ALL THESE BOOKS WERE DISTRIBUTED AS BOOK- DIVIDENDS fa coc lwo books-of-the-month you buy P2ZA —— CLL E free... mAdAMme curRie A BiOogRAphy By eve curie retail price $3.40 —if you join the Book-of-the-Month Club now VERY two months the Book-of-the-Month Club distributes a valua- ble library volume free, as a book-dividend. Those above—a few of the many given in the past to members—are merely presented as an illustration of the kind of book given. On what basis would you, as a member, receive these book-dividends? You would receive one for every two books-of-the-month you purchased. This means that you would receive back, in the form of free books, a very large part of what you lay out for any book-of-the-month you buy. It costs you nothing to join the Book-of-the Month Club. You pay no fixed sum per year. You do not have to buy a book every month. You are never under the slightest compulsion to take the book-of-the- month itself. In any month, you can obtain any new book you want at its regular retail price; or, if you please, no book at all. But when you do take the book-of-the-month—and usually it is a book you are - extremely anxious not to miss — you get a good part of your money back, in the form of book-dividends — like those shown above. Last year the retail value of the books the Club’s members received free was over $2,500,000. Over 175,000 perspicacious reading families now belong to this organ- ization, and not a single one was induced to join by a salesman. They joined upon recommendation of friends, or simply after reading the Club's prospectus, outlining how it operates and what it does for book- readers. . . . If you will send for this prospectus at once, and decide to join, we will send you, free, upon receiving your enrollment, a copy of Mapame Curie. | OT in many years has a book received more glowing praise than this life-story of Madame Curie, renowned discoverer of radium, written by her daughter. Here are a few examples: ALBERT EINSTEIN says, “Of all celebrated beings, the only one whom fame has not cor- rupted.” DOROTHY CANFIELD says, “The mov- ing story of the finest character of modern times.” MRS. FRANKLIN D. ROOSEVELT says, “The story of this life should give many people a new conception of what is true greatness.” CLIFTON FADIMAN says, “Rarely—increasingly rarely—a book appears which reconciles one to belonging to the human race.” LEWIS GANNETT says, great personality shines through the pages.” — And scores of other comments of like character could be added to these. BOOK-OF-THE-MONTH CLUB, Inc. A-208 385 Madison Avenue, New York, N. Y. Please send me without cost, a booklet outlining how the Book-of- the-Month Club operates. This request involves me in no obligation to subscribe to your service. It is understood that if 1 decide to join I will receive a free copy of MADAME CURIE. aaa comicbooks.com