Judge, 1938-06 · page 8 of 53
Judge — June 1938 — page 8: what you’re looking at
What you’re looking at
# Bost Tooth Paste Advertisement This is a straightforward **commercial advertisement**, not political satire. It promotes Bost Tooth Paste as an affordable solution for tooth cleaning and whitening. The image shows a smiling woman in 1920s-style dress and hat, illustrating the product's promised benefit: an attractive smile. The accompanying text emphasizes that Bost Tooth Paste can remove tobacco stains "gently" using "harmless oil" rather than abrasive scraping—a notable selling point when smoking was widespread and socially acceptable. The 10-cent price and mail-in coupon were typical marketing tactics of this era. The Good Housekeeping seal of approval lent credibility. The page's appearance in *Judge* magazine simply reflects how such advertisements subsidized publications' printing costs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NOW YOU CAN AFFORD TO SMILE er of LARGE tubes of BOST TOOTH PASTE Mail the coupon below with a dime, or ten cents in stamps, and receive a large, family-size tube of the famous Bost Tooth Paste, which has been awarded the Good Housekeeping seal of approval. Then you can afford to smile. For your dime will bring you enough BOST Tooth Paste to clean your teeth regularly for about a month. Some women are lovely when they smile—but some are only lovely wntil they smile. For, be- hind their shapely vivid lips, one sees the dingy traces of too much tobacco. They need BOST —to brush away all tell-tale discoloration. BOST Tooth Paste with its bland and gentle oils, dissolves tobacco stains. It doesn’t scrape them off with abrasives—it dissolves them off with harmless oil. That's the magic of BOST. 6 TRY IT...AND SEE! Send for this large tube of BOST Tooth Paste to- day. Use It regularly for a month and prove to yourself that here, at last, Is a tooth paste that does all that It claims to do. BOST Tooth Paste Co. Department T.J. 480 Lexington Avenue New York, N. Y. I enclose 10 cents in stamps or coin. Please mail me, post- paid the large tube of Bost Tooth Paste advertised in The Judge. NAME. ADDRESS. CITY. comicbooks.com