Judge, 1938-06 · page 3 of 53
Judge — June 1938 — page 3: what you’re looking at
What you’re looking at
# Roto-Shaver Advertisement This page is primarily a **product advertisement**, not political satire. It promotes the "Roto-Shaver," an early electric razor (priced at $18.75), marketed as a Father's Day gift. The ad features a testimonial from F.E. Markovitch, identified as an "famous mechanical engineer" and former vice-president of various companies. He presents five performance guarantees, claiming the shaver delivers "perfect shaves from the start" without requiring a breaking-in period. The challenge format—promising money-back if conditions aren't met—was a common sales tactic of the era. The accompanying coupon and detailed specifications reflect 1930s-40s direct-mail advertising conventions. The inclusion of interchangeable heads for men and women indicates marketing to multiple demographics. This is commercial promotion rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A CHALLENGE! Unless you say your Roto-Shaver meets all five of these conditions on your face in your hands, return it in five days and your money will be refunded. Must shave as close as the finest blade razor. Must do so the first time used— Losaite of pene poe no “breaking-in” or tuitional period. aman Must not irritate even the most deli- NOTE: Roto-Shaver is cate skin. Must be sturdy, easy to clean—and must not “spray” whisker-dust. Must shave fast—from the begin- F. E. Moskovics—famous mechanical 1 mer vice-pre: = Glelitermon. Motor Co ex, president of tutz Motor Compan be. Barer of the famous Safety State cnoww president | of Roto-Shaver Inc., — first engineer to designand spon- sor an electric shaver of- will able to permit distribution through retailers for some time. For the present, Roto-Shaver must be or- dered direct. ning. HERE for the first time, an electric shaver is offered to you by a firm that discards hypnotic adjectives and lets its product talk. Two years ago, when I decided to enter the electric shaver field, I laid out the specifications listed above. Then I built a shaver to fit them, Roto-Shaver is the result—and it fully attains every objective set for it. Without blade, brush, lather or water—Roto-Shaver will shave you clean and fast and without irritation—from the first day you use it. But I don’t expect you to believe this—because it’s been said too often. On the other hand, this has never been said before: so confident am I that Roto- Shaver will fulfill my promises that I am prepared to send you one on a 5-day money-back trial basis. Order a Roto-Shaver via the coupon—and if, within five days you return it for any reason whatever, I will refund your money in full. Yes, Roto-Shaver is priced a little higher—but it’s two shav- ers in one and worth it. And it will convince you that it fulfills our promises if you give it a chance. Would you like to try one? President ROTO-SHAVER INCORPORATED ROTO-SHAVER! NO LONG TRAINING PERIOD—Five days of perfect shaving or money back. RotoShaver shaves perfect- ly from the beginning. It can’t let the skin through— it can't irritate. And as for the shaving action, Roto- Shaver’s inner blades engage, by controlled, centri- fugal motion, each aperture in the plate 28,000 times @ minute—c total of 17 million shearing actions a min- ute. Use RotoShaver for five days— and unless it wins your complete ap- S 7 proval, return it and your money will be refunded instantly. (Need we say that it will make a perfect graduation gift?) SHAVER Bone. 3, 17 East Be Street, New York, N. ¥. with the tadersandite ther Dent rotors te if se doe pat tent ail Bre ot the conditions listed on this pees. You will remit m Tretorn the Shaver within five days. (Shavers "ouent Day Presentation need not be returned until June 24th.) T enclose remittance for $18.75. Please send my Roto-Shaver C.0.D. comicbooks.com