Judge, 1938-04 · page 3 of 52
Judge — April 1938 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a political cartoon. It promotes a "$1 a month" life insurance policy from the Postal Life Insurance Company of New York, marketed as affordable coverage for working people aged 21-45. The satirical element is minimal—the ad's framing suggests the policy targets those who "can't afford insurance," positioning it as a solution for financially struggling Americans. The emphasis on "direct by mail" and "no agents" suggests cost-cutting appeals to working-class readers suspicious of middlemen. The coupon at bottom indicates this is a mail-order sales pitch. There are no identifiable political figures or cartoon characters—just a straightforward, if somewhat patronizing, financial services advertisement typical of early 20th-century *Judge* magazine's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Only Postal can give you a value like this, for Postal sells direct by mail and has no agents. Postal Life Insurance Company of New York has designed this special Dollar-A-Month policy that costs only $1.00 a month, no matter what your age, from 21 to 45. The amount of insurance that this dollar a month will buy, however, varies with the age. To find out what it will buy at your age, see the table below. ONLY 81 A MONTH DESIGNED One dollar a month is all you pay for the next FOR THOSE the New York State Insurance Department and is sub- WHO THINK conditions are improving. From the sixth year THEY MAIL COUPON— . on this policy costs you only the low rate perma- CAN'T WE HAVE NO AGENTS five years, enabling you to give your family the utmost protection at an extremely low rate while nent premium of $2.00a month. This premium may be still further reduced by the dividends Postal pays you as earned and declared by the INSURANCE Company. Thus from the beginning you receive Old Line LEGAL RESERVE Life Insurance, with cash values and standard policy provisions at a low price you can afford. BUYS AT YOUR AGE AFFORD Find out how easy it is to buy this Dollar Rochester Public Library (s} fe q amonin A SAFE, SOUND COMPANY For the past 33 years Postal Life Insurance Company of New York has been providing insurance direct-by-mail to thousands upon thousands of thrifty people in every State in the Union, and has paid out more than $46,000,000.00 to its policy holders and their beneficiaries dur- ing these successful years. Postal Life does business under the strict supervision of ject to the United States Postal Authorities everywhere. Policy by mail from Postal. Just fill in the coupon below and ask us to tell you by mail how you can get one of these policies that will protect your loved ones. Don’t turn over this page until you have clipped the cou- pon below—it may be the most important thing you have ever done. Tomorrow may be too late. PIII iii iii iii iy) a WHAT 81 A MONTH | =", pinisiiinneinael 7% °'RECH ostal Life Insurance Company Ss, and x AVE MONE (nearest birthday) Age. Amt. 38 $698. 3. Occupation 511 Fifth Ave., Dept. D-423, New York, N. Y. Please send me details of your $1.00 a month policy. Exact date and year of birth. Name 29 941. If this policy does not fit your needs Postal issues other stand- ard forms, ages 10 to 60. Cit Address —psouth Avene State ——_£$—_—_—_—_—_—________ aun wTTrettett eet comicbooks.com