Judge, 1938-02 · page 2 of 52
Judge — February 1938 — page 2: what you’re looking at
What you’re looking at
# Analysis This appears to be primarily a **commercial advertisement rather than political satire**. It's a Bost Tooth Paste ad from Judge magazine. The advertisement uses a gendered appeal common to early 20th-century advertising: it suggests that women's attractiveness depends on having a bright smile free of tobacco stains. The headline "CAN YOU AFFORD TO SMILE!" implies that without proper dental care, women should be embarrassed. The illustration shows a stylishly dressed woman in profile, and the copy emphasizes that Bost Tooth Paste "dissolves tobacco stains" without abrasive scrubbing. The ad includes a trial offer coupon (10 cents). This reflects period advertising that capitalized on social anxiety about appearance and cleanliness, particularly targeting women as consumers of personal care products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“YOME women are lovely when S they smile—but some are only lovely until they smile. For, be- hind their shapely vivid lips, one sees the dingy traces of too much tobacco. They need Bost—to brush away all tell-tale discoloration. Bost Tooth Paste with its blond and gentle oils, dissolves tobacco stains. It doesn’t scrape them off with obrosives — it dissolves them off with harmless oil. That's the magic of Bost. Otherwise, it's just a good tooth paste that cleans téeth completely —the thing that every man and womon wants BOST rootn paste corp., Dept. JF 480 Lexington Avenve, N.Y. C. © Here's 10c for that tric! tube of Bost Tooth Paste, The Smoker's Friend. Nome. Address ——__________§ —_____-~ comicbooks.com