Judge, 1937-10 · page 3 of 36
Judge — October 1937 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Pabst beer advertisement** rather than political satire. The large right-side ad depicts anthropomorphic beer mugs with human faces cheerfully holding Pabst bottles, with the slogan "SO MUCH MORE ENJOYMENT WHEN YOU SAY PABST." The left column contains Judge magazine's table of contents listing various articles and satirical pieces for that issue (October 1917). The articles reference typical Judge content: social commentary ("Cross Currents"), celebrity gossip, and humor columns. **Historical context**: This 1917 advertisement predates Prohibition (1920-1933), when such beer ads were still legal and common in American magazines. The cheerful, cartoonish style was typical advertising of the era. The page demonstrates how early-20th-century magazines mixed editorial content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judge Established 1881 In This Issue— ROSS CURRENTS. Americana from all parts of these United States. Flight From Boredom, by Stan. ley Jones. An exciting afternoon with the CIO in a Manhattan five- and.ten. Ali Baba’s Mother, by John Hoys- radt. What can happen when a bot- tle of scotch, a Betish actress, a psychopathic ward and a children’s play all get tangled up together. Explain This If You Can. Struth. ers Burt delves into the occult with some hair-raising cases of unex- plained disappearances of everyday le. Pothne Senator-At-Large looks at Ohio and what he sees has impor- tant bearing on national politics. How's Your Cow? William Gil- mour, Jr., charts the calories gained and lost by such trivia as catching the check in a night club and shell- ing out for income taxes. God Forgive Mr. Rothman. This time he lays bare the soul of that bogey man, the kiss-robber. That's How Broadcasts Are Born. Al Jolson gives us the lowdown on this infant industry with a grand, hilarious piece of ribbing. A Really Marvellous Machine. Discovered by our own Robert Ter- rall. This contraption ought to revo- lutionize the entire movie industry, but won't. Are You Sure? Clear away the cobwebs and brush up on your everyday information with these 50 pertinent questions. High Fiat Judge, Jr., doffs his topper to a few deserving citizens. I Dare Say So. Charles B. Dris- coll's caustic comments and pithy paragraphs on the current scene. Monte Bouryatty, Editor Jack SHUTTLEWORTH, Managing Editor voce, October, 1937, Volume 113. Whole No. 3707. Published monthly by qedee Magazine, Inc. Publication office, 404 North Wesley Ave., Mount Morris, Ill) Editorial and executive offices, 16 East 48th St. New York, N.Y. Entered as Second-Class Mat- ter, July 26, 1933, at the Post Office at Mount Morris, Ill, under act of March 3, 1879, Copyright, 1937, by, Judge Magazine, Re. ait Ine. ption rate States and Canada, $1.50 a year: foreign, $2.50; 1Se a copy. ‘Monte Bourjaily, President; Harry Newman, Vice President; Elizabeth’ Young, Treasurer; Do-othy Hoffman, Secretary. Particular attention is called to the fact that every article and picture appearing in Juoce is protected under: the provisions of Segtion 3 of the Copyright Law of the U. S. Millions find beer enjoyment greater when their beer is Pabst. Pabst is one of the better things in life within the reach of all. The art of brewing—brought fo its height by ninety-three years of experi- ence—has produced its master- piece in the delicious wholesome- ness of Pabst. Enjoy Pabst in the famous TapaCan or the new style boftle. In either modern container, it is Pabst—brimming with the good- ness that has won nationwide preference. Always refreshing and satisfying—ask for Pabst. © 1937, Premler-Pabst Sales Co., Chicago comicbooks.com