Judge, 1937-08 · page 2 of 37
Judge — August 1937 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **public service advertisement**, not satire or political cartoon. The American Society for the Control of Cancer (now the American Cancer Society) ran this campaign to promote cancer awareness and fundraising. The image shows **hands applying a label to a wrapped package**, visualizing the campaign's core message: purchasers should buy special labels ($1) to attach to Christmas gifts. This fundraising mechanism simultaneously spread cancer awareness and education. The headline "This label helped save a life" emphasizes early detection's importance—a revolutionary message for the era, when cancer was often discussed in whispers. The statistics cite 140,000 annual cancer deaths, positioning knowledge as the antidote to "ignorance and fear." This represents **mid-20th century health activism** through consumer participation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
140,000 PERSONS ... men and women, die annually of cancer. Yet cancer, if discovered in time, can be cured... Purchase the label shown above, place it on your Christmas packages, and join one of the greatest crusades of our times: the fight against ignorance and fear of cancer..Help spread our mes- MAIL THIS COUPON New Yorx Crry Cancer Commirrec, 165 East 91st Street, New York For the tached, send me 10 labels and 1 year’s \ to the Committee's new publ The Quarterly Review.” York City, write to: Name___ ; Cancer Committee, ast 91st Street, New York If a resident of New York State outside the City, Address — write to: New York ate Cancer Committee, Rochester, New York If outside the State, write to AMERICAN SOCIETY FOR THE CONTROL OF CANCER, N.Y. comicbooks.com