Judge, 1937-02 · page 2 of 45
Judge — February 1937 — page 2: what you’re looking at
What you’re looking at
# Advertisement Analysis This is primarily a **paid advertisement**, not satirical content. It promotes "Midweek Pictorial," a news picture weekly magazine costing $3.90 yearly. The ad highlights five reasons to subscribe: - **Exciting**: Last-minute photos of ongoing events - **Dramatic**: Undistorted news stories - **Educational**: Photos explaining individuals' ideas and attitudes - **Entertaining**: Pictures supplementing news stories - **Informative**: Picture stories with full explanatory text The ad emphasizes the publication has operated for "over 20 years" as "America's first news picture weekly," positioning it as a reliable source for photojournalism. A subscription coupon appears at the bottom. This reflects early-20th-century media marketing—emphasizing visual journalism's growing importance before television.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a 10.000 nc PICTURES DRAMATIC rey ea because they are news slotie witke istitieten * More than this total published yearly in or "editorial color". 52 issues of MIDWEEK PICTORIAL. * For over 20 years America’s first news EDUCATIONAL picture weekly has been developing dependable and far flung sources of news individuals in the news pictures. give better understanding * Pictures from MIDWEEK PICTORIAL of their ideas, endeavors’ andiatitivdes: sources SCOOP the picture news constantly. because late pictures of * ENTERTAINING because MIDWEEK PIC- TORIAL picture sources can be drawn upon to fur- nish pictures of a by-gone generation to complete many @ news picture story new news pictures. MIDWEEK PICTORIAL is the shortest line between of today. events when they happen and you. A subscription reaches you regularly. INFORMA TIVE MIDWEEK PICTORIAL, 16 EAST 48th., NEW YORK : 30 because many news pic- ture stories are fully ex- plained by texts and full length articles. comicbooks.com