Judge — January 1937 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The name Life has been sold to Time Magazine. The humorous contents ef the old Life are now included in the new Judge, giving readers a double bill for their money. Merger in the Old Red Barn! THE RINGLINGS said it. ‘Merger is hell.” We now know what Barnum and Bailey and all the Ringling Brothers went through when they put their acts to- gether in one tent. We've just been through it, nearly laughing ourselves to death over the show we’re going to give you this coming year. But, worst of all, we kept the customers waiting. We couldn’t keep popping out from behind the curtain cajoling the audience to patience. “We want Judge” was a howl to heaven all over the nation. However, it’s done. You’ve seen it. Gosh, we hope you liked it. It must be pretty good. Old Pro Bono Publico, the demon indicter, hasn’t taken his pen in hand to view with alarm, and we saw a girl on the train giggling over her copy fit to kill. All laughs spring from humorous foibles, from pontifical people giving silly answers to serious questions, to amateur hour messiahs out to save the world at so much per week and expenses. So, for ‘ta distracted world that does not know which way to turn nor what will happen to it next,” we turn upon all human weaknesses the shafts of the greatest aggregation of essayists, critics, and plain and fancy wits ever assembled under one canvas. This is the way to convert people to fun. If we can keep the world laughing it will save itself. Some of you old Life subscribers are up for renewal right now. And so are some of you Judge readers. Right after you peek at the 1937 rehearsal in the next two pages we’ve arranged a little business meeting on the 4th page of this spe- cial section. Just three pages further on. Take your time. Enjoy the show. We'll see you later. Judge comicbooks.com