Judge, 1936-09 · page 6 of 36
Judge — September 1936 — page 6: what you’re looking at
What you’re looking at
# Analysis: Corporals Cigarette Advertisement This page is primarily a **cigarette advertisement** disguised as humor content for *Judge* magazine. The top cartoon shows two people on a couch with the caption "How did I know you' was sunburned honey?"—a flirtation joke. The bottom cartoon depicts two well-dressed men at a dining table with the caption "He was a great guy while he lasted!"—implying mortality or romantic disappointment. The accompanying text promotes **Corporals cigarettes** through pseudo-scientific claims: the cigarettes are allegedly filtered, sanitized, and remove harmful substances. The advertisement uses humor and casual tone to market smoking as safe and sophisticated. The brief poem "Before and After" makes a crude joke about cosmetics and female appearance—typical period advertising that relied on demeaning humor about women's looks. This represents early 20th-century tobacco marketing before health warnings were required.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judge ’ You Cat Go Wrong ND. now, ladies and emen of words t Cor Co » “How did 1 know yo? wus sunburned honey?” fearing, brave sad tee tiiteen veo t v sanitary mach uaranteed tebe fr from dust. dirt, germs and benzoate « soda. The Corporals handy-pack isn't bulky in the poe doesn't el i your pores, strain your eyes, break you nails, stub your toes or Waste your time You save 9/1000 of a second in « ing a package of Corporals as ¢ i} with other c rettes. Then. t j package of Corporals is equipped wit a vacuum inhaling device which si } P cigarette for you, thus saving yor { trou energy, wear, tear, time and | shoe-leather. In addition, we are giving away free a new eight-cylinder auto le with each package of palate sing, tongue-tempting, — rip-rarin’ -thievin’, delicious and. delightiul yarettes. Try a package. [f t satistiod, we will return six e money you paid. Thank yor » Before and After Th att They s now whi ie sun, the moon us when we fell in low they look down, they see Phat what we t referee, a girl was considered sa lot of paint oi a lot off her fend One unemployed actor finally landed a hooking the other day and he says so happy he feels as though Le’s walk i ” ing o rr. “He was a great guy while he lasted! ing on leathe 4 comicbooks.com