Judge, 1936-09 · page 4 of 36
Judge — September 1936 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not political satire. The dominant content is a Pabst beer advertisement occupying roughly two-thirds of the page. The main cartoon shows a figure in a nightcap looking at an owl perched on a fence under moonlight, with a Pabst Export Beer bottle prominently displayed. The caption "A WORD TO THE WISE IS PABST" is a pun on the saying "a word to the wise is sufficient," repurposing it to advertise beer. The advertisement emphasizes Pabst's TAPaCan container—a sealed, stackable, non-returnable can—listing practical benefits like space-saving and no deposits required. This appears to be promoting an innovative packaging technology of the era. The right column contains book reviews unrelated to the advertisement, including discussion of Southern literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
seems, KEGLINED Negro, coventry when traulil roub a pretty es Into so called liberal ¢ ARL CARMER “Stars Fellon A has triee wd York laba tor unk lia irom the ¥ met scemed t exciting like tolk “Rome Plant” TO THE WISE Hie sat seurelceaeat a nd Indian love recipes y wide acqu: talk comes to beer, folks every- | short. story field ane yst TAPaCan what appear to be the flavor. Once you have tasted it—you will know why. intance with the he has selected! ) here are praising er known but finer stories of a lot of 4 most of you've heard and many of whom ! 1 few exceptions Gray- | PABST TapaCan Such flavor — smoothness — goodness xcellent, We ‘ i was never possible before. Pabst Export gies should be } * Brewery Goodness Beer —just as Pabst made it—is hermet- and cost less i Sealed Right In ically sealed in your own personal non- 1. : f ( heard so ch Det he Protected Flavoe refillable container and brought to you— AVING heard so much about tt 8 fellow from AL Smith and other 1 wherever you are—pure, wholesome, re- low Non-refillable Flat Top—It Stacks spublicans, we finally read J \dkans?) “Jefferson.” freshing —delicious. an elaborate You have tried other beers—now try Pabst TAPaCan.You will agree lions of beer lovers the nation over, that piece of campaign literature, destroyir sevelt and the New Deal in’ the with mil- « Saves Half the Space | tienitied prof mal fashion, ar Jetferson tn dot it we're sure vibrating in his grave. e No Deposits to Pay Pabst tastes better. Ninety-two years of ionerars brewing experience does make a differ- \ ence—that difference in added enjoyment HERE'S a raft of good suthin’ can always be yours. A word to the wise hominy und wer in Mar is sufficient—insist on Pabst TAPaCan, zaret’ Mitch 1000 page first novel Wind.” [t's all about a O'Har iit to Geor § 4; OLD TANKARD ALE on Teak] Enjoy genuine Old Tankard Ale —full bodied, full flavored, full | strength. Brewed and mellowed by Pabst. © 1936, Premict-Pabst Corp. sulters out Uh one Scarl lot of beaux trouble, on the chin, war's over, Be << of times for money, Ri DR falls messed up Rees 1. becomes a scuinst tradit won Cee : Mitchell’s research into the past of the South has been mighty; is as clear as the und TAPaCan | » she recreates. Really a good job [BREWERY GOODNESS SEALED RIGHT IN | fr snybody, even a womaut! i —Ten Sirane, comicbooks.com