Judge, 1936-07 · page 2 of 36
Judge — July 1936 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Seagram's whiskey advertisement**, not satire or political commentary. The top illustration labeled "A Masterpiece of Leadership" appears to reference Thomas Jefferson drafting the Constitution, used metaphorically to associate Seagram's whiskey with American founding ideals and careful craftsmanship. The accompanying text claims that Jefferson's character—like Seagram's "V.O." whiskey—endures through time because of inherent quality. The ad argues that both Jefferson's reputation and Seagram's whiskey brand survive because of their fundamental "character." This is advertising rhetoric using historical gravitas to sell liquor. There is no actual political cartoon or satire present—it's purely commercial messaging leveraging American historical imagery to suggest the product embodies principled excellence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A MASTERPIECE 0 | EADERSHIP JEFFERSON DRAFTING THE inning always the * jection, Jeffers: ing was as sound as his c gave to his country the C only guided the early ye: today, uly a Names that tive forever are tased on Character Because of character, Jefferson's name rests gram name. That character is far-secing. secure in the hearts of his countrymen . hes beyond any debate of the mo- It belongs to the years. When you taste the fragrant mildness of this 6-year-old example, “V. O." since the first days of whiskey, you recognize through the years. This is true, too, of the products of the House of Seagram. For 4 masterpiece. When * through the s, you learn to know its character. Repeal, has remained the largest-selling you use § whiskey in its class. It leads today. Why? y Because the character of the House is ever- present in each product that bears the Say Seagram's and be ghune :AGRAM'S "V, ) FINE WHISKEY SINCE 1857 r 66 99 Rare Old Canadian Whiskey 4 Q Ti < \ ] O . 90 Pr A f >» e e C ix Years Old Seagram-Distillers Corp. — Fxecutive Offices: New York comicbooks.com