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Judge, 1936-06 · page 4 of 43

Judge — June 1936 — page 4: what you’re looking at

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Judge — June 1936 — page 4: Judge, 1936-06

What you’re looking at

# Analysis of Pabst Beer Advertisement Page This page is **primarily advertising**, not satirical content. The dominant feature is a full-page Pabst Export Beer advertisement from around 1936 (per copyright mark). The cartoon element shows a stylized man in a hat riding a bucking bull or similar animal, with a Pabst beer can, illustrating the slogan "Go Best—young man choose PABST." This appears designed to appeal to masculine vigor and leisure. The right column contains book reviews unrelated to the advertisement. The ad itself emphasizes Pabst's 92-year brewing history and the novelty of their new "TAPaCan" container—highlighting convenience features like portability and no bottle returns. This represents straightforward commercial advertising rather than political satire typical of Judge magazine's editorial content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—) Go Best ~ young man choose PABST ° Stop at your favorite spot and join the throng by asking for Pabst TAPaCan. 1 at yourself to the that millions of folks are enjoying. icious flavor and brewery goodness For ninety-two years Pabst has been making fine beer. And now, for the first time—that original brewery goodness is captured at the brewery and brought to you just as Pabst made it . Sealed in—fully protected, non-refillable, tamper-proof —Pabst Export Beer reaches you with all its delicious brewery flavor. Enjoy Pabst from your own « nvenient personal container—enjoy beer with a deli- ciousness and purity you have never tasted before. best, young man, and refuse all substitutes. Call for the best by name — Pabst TAPaCan. Old Tankard Ale Old Tankard Ale feasg full-flavored, full [Tenkad} strength. Brewed and mellowed by Pabst. PABST: BREWERY GOODNESS Enjoy full bod INSIST ON ORIGINAL PABST TAPaCan e@ Brewery Goodness Right In e Protected Flavor e Non-refillable t Top—It Stacks @ Saves Half the Space e No Deposits to e No Bottles to Return e Easy to Carry e No Breakage Cee BEER SEALED RIGHT © 1936, +-Pabst Corp. Books (Cont from page 1) wit, writes beautifully measured and civilized prose. and we really wouldn't m her looking us up sometime and doing an essay on it. y know how it feels to I OU war t row it feels be Mnecticut artist whe tosses his iol ii ag clay into a Har ner, buys a herring r ried to the daughter o singe Icelandic seadog: who can drive nails with his bare fist. and sets out to make «living off the ice coasts of the North, read Dudley V of the Company.” Mr stepped int ott's cport has rather jously ell Kent's snowshoe I live. but the thin 1 lack the Hallibu phoneyness and often touch a little is death, ce sawed have fun a sone thre close to such « rous There were times off «lle to humans and « Mr. ‘Tal- found themselves cating om empty and sealskin soup favore 1 kull The writing gets a little Major Bowes- ish at times Dut it's a lively, typically wenero} m easy to candid read oa well-illustrated camera and pen echley and t phica still uffability behind Mr Man What of tt Quality and his ability w ley's chief ability and to make it funny here and there but only here g I' you're thinking of A ife of Crime, we woul 1 » Luke S. May's before setting nesis” Mr. May's powerful mi- contention is that with « croscopes which can make a tell-tale hair left on a victim’ stand out like a teleg pole re of Inil- listic our superb J. Edy Hooverism words, it w may= hemite who to sucecee study Mr. May's patient researeh and save run- ning into lots of trouble with the police. AY THO it originated at Princeton, irbon stronghold, “Patriotism mid” by the founder of the Veterans of Future Wars, Lewis J. Gorin Jr. will hand you a | ind something to we Jaugh war tof existence. Send a copy te the du Ponts, —Tep Suane. comicbooks.com