Judge, 1936-05 · page 2 of 36
Judge — May 1936 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Seagram's whiskey advertisement** rather than political satire. The ad uses a historical reference to Andrew Jackson to promote its "V.O." brand whiskey as a marker of character and leadership. The upper photograph depicts Jackson at an 1830 States' Rights banquet, where he allegedly made a defiant toast defending the Federal Union—a moment the ad claims demonstrated his strong character. The advertisement then draws a parallel: just as Jackson's character made him a leader, Seagram's V.O. whiskey supposedly reflects distinguished taste and noble quality. The phrase "Character marks the leader" is the central sales pitch, linking Jackson's historical reputation for principled leadership with the whiskey brand's claimed superiority. This is commercial messaging dressed in patriotic rhetoric rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANDREW JACKSON, risking his political future at the famous States’ Rights banquet in 1830, Here Jackson gave dramatic evidence of his CHARACTER. Rising to a toast, he proposed the historic words —“Our Federal Union —it must be preserved!” Through this display of character, his LEADERSHIP was even more deeply established, ( ¢ WAM KS the leader Just as the character of Andrew Jackson stamped him as a leader — so you will recognize in Seagram's *V.O.” the char- acter of Leadership. Seagram's “V.O has been the largest-selling whiskey in America over 4 years old ever since the carly days of Repeal. Distinguished in taste and bouquet, truly noble in qual- ity, Seagram's “V. O." is made with all the skill and care for which the House of Seagram has been famous since 1857. Every mellow drop 6 years old Seagram's V0" Other Seagram «Whiskies of Character” SeaGram’s “ANCIENT Borrie” SteaiGHT Rye Waiskey, > pea SEAGRAM'S PEDIGREE STRAIGHT BOURBON WHISKEY SEAGRAM'S STRAIGHT BOURBON Wuiskey, 5 SEAGRAM’S Pepicree STRAIGHT Rye Wuiskey, 8 y¢ SEAGRAM’S “83°—CANADIAN Whisky, 5 jee e ay CPeagrams and le Cdure EVERY DROP Siz Years Old Seagramr Distillers Corporation — Exceutive Offices: New York comicbooks.com