Judge — April 1936 — page 14: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

around board ro men,” throat a consciousn Little worked trouble Judge Sweet the confer Sweetheart Cor position to state our pre it out, in a nut shell. The with milk is, it's all white. “Ti we could get our ads read we Lacticians By Carroll Carroll & money men of The Little rt Milk Company sat nee table in the n and looked glum. “Gentle. Nobody can tell, by looking at it, which do Mr. Wil clearing his milk is which. 1 mean you can't look lling the 1 back to at a glass of milk and say immediately, “as president The that’s Litthe Sweetheart.” We've got I'm in a to make our milk distinctive. Ik red, for in I think we'd have something.” pany we could make our 1 m, as I've “Come vut of that vat, Harrison, or Pll have you blacklisted from every distillery in the country!” 12 , either,” mur- mured the vice “What DT mea president, “if we ¢ like Ethyl line,” “Nobody wants milk like gasolit »bjected. “No mother would give her baby gasoline.” Mr. W soline was the same color— explained the jd make our milk the advertising manager I mean son we on, * jline color, But now it’s all dif- ferent colors so you can tell which is which “You olines “t use those colored gas- cleaning purposes,” the secretary interrupted. “Nobody uses milk for cleaning purp * Mr. Wilson shouted. “Is that so!” the secretary back angrily, “My wife u and a little sal of tablecloths.” “Well, we're not going to put salt in our milk just to get inkstains out of your wife's tablecloths,” said Mr Wilson with finality. He cleared came milk to get inkstains out his throat and went on. “You gen- tlemen don’t seem to realize that we have 1,641 cows working 365 days ay turning out milk for us and we're not cooperating properly ntlemen don't like aking our milk a different color, | have another idea And this is the thinking behind it Every place you go milk is sold in milk bottles.” I guess it’s sort of a traditi ted the vice president. m. If ye 1 with th sug Iehound convention!” “ I shouted Mr. Wilson, “A president of this company I say to you, perfume is sold in novel bot tles. Gin is sold in all kinds of at tractive bottles. Whiskey is put up in differ tles, W s the matter with milk!” “I don't know. But my little dav 't drink it,” murmured the advertising mani Ignoring the interruption, Mr. Wilson went right on, “Why should milk be sold only in milk bottles?” “Milk bottles are easier to han- dle.” explained the head of the shipping department. Well. T never had any trouble handling a whiskey bottle,” Mr. Wilson argued. “What I mean, is that whenever I see a nice whiskey bottle Tam tempted to buy it,” he explained, not without a touch of testine nt kinds of interesting bot hter we vy or full? d the ad- vertising manager, comicbooks.com