Judge — March 1936 — page 14: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

” Magazine Advertisements By DeWitt O’Kiefle and you, too, over in the vall—think that ads in “jest happen,” this little monograph I > YOU and you and you—yes corner peeling paint off the magazines more or le: will open your eyes. Now, the purpose of t the lily of magazine advertising. No, indeed. Rather, it is to explore with you the hidden by-paths, t litt ad increase your appreciation of the era wring the last ounce of ple lack-and-white. To sincerely help you enjoy we must know why Tinie Marches On, whor s article is not to pai » whys and wherefores, the e nuances and the subtleti In other words, to t, to enable you to ure, from each color-pa ey Fir New Yorker is snooting, how many ballots The sent out and such things. we t by br ups. The i magazines fall into. practically the Kallikaks and the t nickel or some one working his magazines into three basic (Mass Markets) everybody's hands. Dug ) way through colle ns zines are good bets to ad- ive to be rich to wa rid of, For ix gum, candy bars, pink tooth brush, body o Everyone is a sister under the skin in vertise somethir int, or romething you want to tance, chewing . or dandruff, se mass markets, olf a (Chass Markets) These just the oppr rium They go to ch ity salon dl be: interior decorator nen who fur vats How they get the f Thei ing clocks ind speed f Persian wre adve these sold. (Trape Pavers) TI butcher, the h maker,” while 1 drugs t s. caskets to unc taker engines to railroads, | caps ers, and silver-plated for tips to hotel and dining cur stew While the trade er field is most imeresting, we haven't time to get into it ! here are other mat- ters me pressing It might be well, how ese three major ypical examples (Mass) We will use L ample. Liberty is a mas ver, to illu Ids with it makes everytl seasy as] for the twelve-y Id to under Besides, it sells for a nickel, (Class mag- “If 1 want anything done right around here I have to do it myself!” comicbooks.com