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Judge, 1936-02 · page 2 of 36

Judge — February 1936 — page 2: what you’re looking at

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Judge — February 1936 — page 2: Judge, 1936-02

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# Analysis This page is primarily **advertising**, not satirical content. It promotes the Book-of-the-Month Club's offer of a free copy of *Kristin Lavransdatter* by Sigrid Undset, a Norwegian novel that had won the Nobel Prize for Literature and been translated into fourteen languages. The illustration shows a woman in medieval Norse dress, reflecting the novel's Viking-era setting. The text emphasizes the book's popularity among "discriminating readers" over the past decade and highlights the Club's role in distributing quality literature to subscribers nationwide. The bottom section contains membership information and a reply coupon. This is a straightforward commercial promotion rather than political satire—typical Judge magazine content that subsidized the publication through paid advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

? he Book-of-the-Month Club offers you a AIRE E copy a. : for your library of a book which—as the record indicates— has been more widely enjoyed by discriminating readers than B63 any book of fiction published within the past ten years— a "trilogy that has been translated into fourteen languages and won for its author the coveted Nobel Prize for Literature. It is... KRISGIN LAVRANSDAGGER boo SIGRID UNDSE During the ten years of its existence, the Book-of-the-Month Club has sent out to its sub- scribers 159 diflerent books as books-of-the-moath and book-di lends. Judging solely by the record of continuing sales to the Club's subscribers, A'ristin Lavransdatter tops the list of all books during the ten-year period, Book-of-the-Month Club subscribers unquestionably rep- resent, both socially and geographically, an ideal cross-section of the more discriminating book readers of the United States. Accordingly, it seems fair to conclude, this remarkable trilogy has been more deeply enjoyed by the real book lovers of the nation than any novel published in the past decade. The three famous novels, price originally $9.00, TOV pages; thin but opaque paper. Soft cloth ETT] E are likely to forget that there were women and children among the Vikings, not merely g-moustached warriors. This nk is the story of how they lived and thought; here they are in their homes as well as upon the sea— barbarians becoming Christians; and here is a winsome child amongst’ them, s you might delight in and be as her knightly father was of istin, This is how she grew up and loved madly and sinned, and broke her father's heart, though he would not ; and how she quarreled with and loved again her charming, irresponsible husband, and how she bore many children to him and what happened to them. “The book inspires one in its spacious ness, its spirituality, and its warm human details with the same feeling as a Gothic cathedral does, The folk-ways of the time, all the minutiae of th. here as inextricable background to a story that is as modern as ancient as the passions of humankind. Crowds of people move throu: in large unha in life. A a like lightning in the book—and as impas- sively. Moreover, one gets a sense of the inexorable creep of Time that few novel- ists nowadays seem able to convey. People grow old and die in this book; little girls harried mothers, puling infants ne brawling warriors Years sears, and do their work. This is 2 book, in short, that leaves you rich in memories as Time itself does. That, surely, is the supreme test of a work of fiction."—Harey Scie an, in the Book- of-the-Month Club News, WHY WE OFFER TO CIVE YOU A EReea COPY OF THIS BOOK... HERE is no reader of this publication who would not find it in many ways to his advantage to subscribe to the service of the Book-of-the-Month Club; and we make this extraordinary offer in order to demonstrate that this is the case. What we here propose is this: mail the inquiry coupon, and a copy of this great novel will immediately be put aside in your name, and held until we hear whether or not you care to join. In the meantime, a booklet will at once be sent to you outlining BOOK-OF-THE-MONTH CLUB, loc. 386 Fourth Avenue, New York, N.Y. Prease send me without cost, a booklet outlining how the Book- of-the-Month Club oper: . This request invuives me in no obligation to subscribe to your service. how the Club operates, and what i doing for its subscribers, Study this booklet at your leisure; you may be surprised, for instance, to learn that belonging to the Club does not mean you have to pay any fixed sum each year; or does it mean that you are obliged to take one book every month, twelve a year (you may take as few as four); nor are you ever obliged to take the specific book-of-the-month selected by the judges. You have com- plete freedom of choice at all times. You also participate in the Club's “book-dividends,” of which close to $1,000,000 worth every year have been distributed among members. If, after reading the booklet, you decide to join the Club, the free copy of KRISTIN LAVRANSDATTER being reserved for you will at once be shipped to you. Here is a very interesting fact; over 125,000 families—com- posed of discerning but busy readers like yourself—now get most of their books through the Book-of-the- Month Club; and of these tens of thousands of people not a single one was induced to join by a salesman; every one of them joined upon his own i ive, upon the recommendation of friends who were members, or after simply reading—as we ask you to do—the bare facts about the many ways in which membership in the Club benefits you as a book-reader and book-buyer. comicbooks.com