Judge — October 1935 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SLIPPED ON A ROCK AND SPRAINED ANKLE Absorbine Jr. soon relieved the pain ‘Oo a hunting trip, far up in the wilds of northern Can- ada, J. G. slipped on a rock and gave his ankle a bad wrench. According to Mr. G. his whole vacation would have been spoiled if he hadn't packed a bottle of Absorbine Jr. in his duffle. Frequent massage with this marvelous liniment took the swelling down and stopped the pain. In two days he was hitting the trail, almost as good as ever. We hope you don’t have to use Absorbine Jr. on your pleasure trip, but it’s a mighty handy thing to have in case you do. Nothing like it for muscular aches and sprains and sore muscles. Great too for killing the fungi that cause Athlete's Foot. Economical to use—little goes far. All druggists, $1.25 a bottle. For free sample, write W. F. Young, Inc., Springfield, Mass. * Based on actual letter from our files. Going hunting? Don't forget ABSORBINE JR. Relieves sore muscles, bruises, muscular aches, sprains, Athlete's Foot The Case for Radio By DeWitt O’Kiefle Ao Sur of Listening Habits, Their Trends and Other Trivia HIS is perhaps the most exhaust- ing survey ever made on the sub- ject of what is familiarly known as “Marconi’s Folly.” Other surveys have been made, to be sure. Citizens have been called to the phone in the dead of night ive been torn from their tables: called away from household duties—to he asked “What radio am are you listening to now?” Then a percentage is com- puted which is supposed to indicate a program’s popularity. If the percent: is high enough this survey is menti to the sponsor; if not, i i But obviously there are many loop- holes in the telephone type of survey. For instance, the surveyor iven a wrong number or no number at all. Other people flatly lie about things—and again the survey suffers, In this survey we have surveyed t! may be listening public as it has never bee surveyed before! In their homes, face | to face! In Pullman s, lobbies of | great hotels, street cars and insane | for asylums. With bicycles, motor cars, dog sledges and on foot. our investigators w determined to learn at last. once and HI, who, what, where, and why America listens to radio. Think of it! A true cross section of the listening public! How invaluable to science ess to sponsors! How a y fans! But back to the e juipped with of pins, our inve set forth. Those surveyed were first pinned down, then the lie detectors attached. Doors were barred, and the grilling be- gan. No one was released until he or she had answered all the questions truthfully and completely. In the interests of brevity we append the list of questions, together with a résumé of their answers: Question No. 1—Do you own a radio In the majority of cases the 3 was yes—but when pressure was bre to bear, eighty per cent admitted th had made only the down payment. Question No. 2—Why did you pur- chase a radio? Here was a divergence of answers, the most consistent being: (a) won it on raffle; (b) took it in on trade for dental work; (c) bought set while drunk; (d) former tenants left it in house. Question No. 3—If you did not h hat would you miss most? out, lie nswer ht a radio The neighbor pounding upstairs, was the general answer. 2 ion No, 4—I + of the ? en uestion No. 5—IWhy is it your day? 97.4 per cent favored it because th didn’t have to work. Question No. 6—IWhat is your pre ferred time of the day? In the majority of cases the answer “dinner time.” although some pr ed bedtin At ns departed from the *hat is your favor- in most cases s point in each survey. the ques- sneral and ap proached the specific. The lie detec was turned on full force and the inv gator’s vigilance was on the qui cive, ts in many cases interrogees attempted to squirm ow Question comedians? of the window. ». 7—Do you like rav ghty per cent said they could not as their sets were equipped to re- e¢ only American broadcasting. Question No. 8—IWho are the follow- ing fa) Alexander WWoollcott, (b) Jack Benny, (c) Grace Moore, (d) Fred Hlen, (e) Lily Pons? These answers ranked hi (a) A chain of ten-cent stores (b) The Preakness favorite. (c) A famous Trish poet. (d) Infielder with the Brooklys Dodgers. (e) A small body of water, with floa ing flowers. Question No. 9—As differentia from musical programs on the air wh is your favorite team, such as Amos 'n’ Andy, Burns and Allen, Vie and Sade, Molasses and January, ete.? 73.2 per Franklin Eleanor Roosevelt Question No. 10—Iho is your favor- ite announcer? Harpo Marx choic Question No. 11—Has radio raised your standard of living? Although this is a nebulous question, the general consensus of opinion showed that 91.8 per cent were now buying twice as many things they could not afford as they could not afford five years ago. Question No. 12—Can you the following trade nam (b) Maxwell House, (d) Chryster. tell ce cent said, and was the outstanding identify Fighty-eight per ce an- swers: (a) A book by! thin, (b) the name of the ton Club in Cleveland, (c) Bock Lee 1 well- known violinist. (Page 23 > comicbooks.com