Judge — October 1935 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

rate. y in, were ents A RECENT NOVEL HAILED THE WORLD OVER = FRE Eis one o me MASTERPIECES OF OUR TIME ° ‘THE FORTY DAY Lane His with you Cole vay.” BY FRANZ WE RFEL pee re An experiment to show you how often you righ of ihe Mouse of ane miss books you promise yourself to read seh Arty: cht tory a old by say.” IGHT months agothe five judges of the of this great noel will immediately be put aside cove bisal vo Reekent ty ia Cole, Book-of-the-Month Club selected The in your name, and held until we hear whether Forty Days of Musa Dagh as the book- or not you care to join. In the meantime, a of-the-month. Over $0,000 of our more than booklet will at once be sent to you outlining kman 100,000 members elected to take it. In ad- how the Club operates. said. dition, within a few weeks, it became a Study this booklet’at your leisure; have He'll national best-seller. The praise it received the members of your family do likewise; you least, from critics all over the country was extraor- may be surprised, for instance, to learn that diary. Without doubt you read about this belonging to the Club docs not mean you Cole. book, heard it praised on all sides, and in have to pay any fixed sum each year; nor all probability you said to yo + That does it mean that youare obliged totakeone | Mr. isa book I surely want toread."’ But did you book every month, twelve a year (you may aper. ever read it? take as few as four); nor are you obliged, roken Time and time again Cis it not truc?) you willy-nilly, to take the specific book-of-the- liry— miss notable new books, like this one, which month selected by the judges. You have ctor's youare extremely anxious toread, but which complete freedom of choice at all times. time you are obliged to confess to your friends you simply never “got around to.” Here is a very interesting fact; over 100,000 th an This perpetual failure to “get around to” fatmilics-—compored of discerning but busy the new books you most want to read would —_teadets, like yourself—now get most of their your never happen to you if you belonged to the Book- b0Oks through the Booksol:the:-Month Club; your of-the-Month Club. Thac is what we want to 204 of these tens of thousands of people not sleeve. prove to you, and at the same time to dem- @ single one was induced t0 join by a salesman; cking onstrate the many material advantages of ¢¥¢fY one of them joined upon his own in- grass joining—for instance, the very valuable itiative, upon the recommendation of friends Id no ““book-dividends™ distributed, free, amc who were members, or after simply reading n the members, close to $1,000,000 worth every —as we ask you to do—the bare facts about year. the many ways in which membership in ° . : the Club benefits you as a book-reader and check, By special arrangement with the publish- book-b ? 1 Mrs. ers of The Forty Days of Musa Dagh, we have jOoK-Duyer. for it. obtained the rights to give away up to If you are interested, it is advisable not T bet 10,000 copies of the book in this experiment to delay in mailing the inquiry coupon, in ig off And what we here propose is this: view of the limitation of copies placed on lf-wit mail the inquiry below, and a copy us by the publisher in this experiment. ywild | kids, | FRANZ WERFEL eaSesS=e= m see |} = — ——! BOOK-OF-THE-MONTH CLUB, Isc. i 1 was A FEW TYPICAL COMMENTS OF THE CRITICS: | 3% Fourts Avesvr, New Yous, N.Y. H Cole. JOHN CHAMBERLAIN, | tragedy is indelibly im- | which it is almost one's ' Presse send m ithout cost, a booklet outs ' f sun. N.Y. Times. Once read, | pressed upon the memory.” | duty as an intelligent hu- 1 lining how the Book-of-the-Moath Club ope! ates 4 it will never be forgotten. a. man being to read, And This request involves me in no obligation to subscrite busi- R. M. GAY, The Atlantic | HORACEGREGORY.N. Y. here becomes § to your service. 1 Monthly, "°So full of suse | Herald TE ty eel € also. H : i nse and excitement... | RO conte y Boy Names co ccccccceceeeeececeeeeeeeeees vilder- bre cannot fail to find ie | Where historical incident | yexprix wittem VAN 4 H : remarkable.”* ea such complete re- | LOON, “To me it is worth 4 AMM SE ove cree e eens H Price HARRY HANSEN, Harper's. everything that has ap- g Spase 1 ws on one, | LOUIS KRONENBERGER, | peared during the last (WO Hl pty Ligped te Canadian mamberetirecg® Bout-of the Monts Cub Canasa a k, useless | N.Y. Times. “Ictellsa story | years.” 29 comicbooks.com