Judge — September 1935 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FRANZ WERFEL TYPICAL C THE CRI JOUN N.Y RM Mont nT Times A RECENT NOVEL HAILED BY MANY CRITICS AS ONE OF THE MASTERPIECES OF OUR TIME = An experiment to show you bow often you AFEW -OMMENTS OF CS: CHAMBERLAIN, GAY, The Atlantic bly E'GHT months ago the five judges of the Book-of-the-Month Club selected The Forty Days of Musa Dagh as the book-of-the-month. Over 50,000 of our more than 100,000 members elected to take it. In addition, within a few weeks, it became a national best-seller. The praise it re- ceived from critics all over the country was extra- ordinary. Without doubt you read about this book, heard it praised on all sides, and in all probability you said to yourself, “That is a book I surely want to read.” But did you ever read it? Time and time again (is it not true?) you miss notable new books, like this one, which you are extremely anxious to read. Have you, for instance, as yet read Life With Father, by Clarence Day; or Paths of Glory, by Humphrey Cobb; or Road to War, by Walter Millis, or National Velvet, by Fnid Bagnold—to mention only a few of recent books-of-the-month that have been widely praised by critics, and which you probably promised your- self to read. And over the past few years there have undoubtedly been scores of books, which you were very anxious to read at the time, but which you would confess sadly you simply never “got around to.” THIS perpetual failure to “get around to” the new books you most want to read would never happen to you if you belonged to the Book-of-the- Month Club. That is what we want to prove to you, and at the same time to demonstrate the many material advantages of ing—for instance, the very valuable “book-dividends” distributed, free, among members, close to $1,000,000 worth every year. By special arrangement with the publishers of The Forty Days of Musa Dagh, we have obtained the rights to give away up to 10,000 copies of the book in this experiment. And what we here pro- pose is this: mail the inquiry below, and a copy of this great novel will immediately be put aside in your name, and held until we hear whether or not you care to join, In the meantime, a booklet will at once be sent to you outlining how the Club operates. Study this booklet at your leisure; have the members of your family do likewise; you may be surprised, for instance, to learn that belonging to the Club does not mean you have to pay any fixed sum each year; nor does it mean that you are obliged to take one book every month, twelve a year Giul may take’ as few ss lousy; aioe are you obliged, willy-nilly, to take the specific book-of- the-month selected by the judges. You have com- plete freedom of choice at all times. HERE is a very interesting fact; over 100,000 families—composed of discerning but busy read- ers, like yourself—now get most of their books through the Book-of-the-Month Club; and of these tens of thousands of people not a single one was induced to join by a salesman; every one of them joined upon his own initiative, upon the recom- mendation of friends who were members, or after simply reading—as we ask you to do—the bare facts about the many ways in which membership in the Club benefits you as a book-reader and book-buyer. If you are interested, it is advisable not to de- lay in mailing the inquiry coupon, in view of the limitation of copies placed on us by the pub- lisher in this experiment. BOOK.OF-THE-MONTH CLUB, Inc 386 Fount Avinue, New Yor, N.Y, # send me without cost, a booklet outlining how the Book ofthe Month Club operates. This request involves me in no obligation to sub«ribe to your service Now Albvess City Stare Books shopped to Canadian members through Book-of the Month Cheb (Canada) Limered comicbooks.com