Judge, 1935-08 · page 4 of 36
Judge — August 1935 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not political satire**. The left side features a full Pabst Blue Ribbon Beer and Ale advertisement with a cartoon showing golfers. The ad uses humor to pitch beer as a reliable beverage for leisure activities and meals, with the tagline emphasizing Pabst's "ninety years" of dependability. The right side contains "Tickling the Ivories," a humorous dialogue between a dentist and patient. The dentist plays classical music (Moonlight Sonata, Blue Danube) through a drill vibrating the patient's teeth, creating an absurd musical experience. The humor derives from the unexpected juxtaposition of dental work and high culture—turning painful procedure into inadvertent concert performance. This is light comedy, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tickling the Ivories News Item: New dental chair soothes patients with music conducted through bones. ITIST (drilling in tooth): Do Ds: feel anything? &. Patient: Only deep emotion. {o) Dentist: Pretty, isn’t it? It’s the Moonlight Sonata, It’s coming in very well through your cavity; I feel it in my wrist. The reception in your teeth | is excellent. You must be in good shape When in Milwaukee, visit ..t the famous Pabst Brewer- tes. See the laboratories id jentifi trol a ce . . Shak aati sod uciaioia Patient: What's that piece that’s play- Pabst Blue Ribbon quality. INE HOWE Dentist: The Blue Danube adapted to musical molars. have a patient with water on the knee. He complains of static during fillings. Patient: The violin seems a little off to me. Dent That's the drill, I's a trifle out of et the drill tuner any Instrudental : people [| get my records There are two s Tunes for Tired Teeth and Pieces for Every Pal ate P nts Well, I've always said if we Americans were only taught to appre- ciate music—you know, operas and —a lot of our troubles would dis appear. I'm sure enjoying this. Dentist: Everyone does. But [ have to study the types. For example, [use | the Carioca in most extractions. It’s ef Say, golfer — we might have an occasional “birdie” or a fective. As a matter of fact one 1: once-a-season “eagle.”— liked it so much she had five more teeth . ; pulled than she had planned at first. —but give me something I can depend on— whether the s fe practically “tea ned the dance right going is good or bad. Give me good old Pabst Blue Ribbon here in this chair. Beer or Ale—a safe, cool bottle at the ninth—and another it a hae fish , setts after the last putt on the eighteenth. Thirst quenching? This one. Sure! But it's more than that—it’s delicious, refreshing, Dentist (tapping tooth) : Tt is a little a f ‘ off key. A little drilling, a little cement, wholesome — and just plain good. ith, T should say, a march medley. I've Give me Pabst Blue Ribbon at my meals—during the bus- iness day—and with my summer sports. . Pabst has stood for the best in quality You've got to experiment. Nothi : a cal solo seems to go with inl. for mor — - gai - ore than pinely, Jone = you Can de Patient; The tooth on the other side pend on that. “I say, caddie — how fast feels funny. can you hustle over four more bottles of \ cS Dentist: That is what we call achi Pabst Blue Ribbon?” i in symphony. It's quite common . . . There now, bite down . . How's that? \ Patient: Beautiful. The way the harp Pab st i! takes up the theme. (Patient sits up A humming). But, s Doc, what if this thing starts aching when I can’t get in Blue Ribb = ue : | on. . Dentist: We've taken care of that. The Instrudental people have perfected Beer and Ale a simple device for home aching. I'll | get you one, It’s called a mouth organ. —Grorce A, Paravicint. © 105, Premier-Pabst Corp., Chicago comicbooks.com