Judge, 1935-07 · page 2 of 36
Judge — July 1935 — page 2: what you’re looking at
What you’re looking at
# Crab Orchard Whiskey Advertisement This is a **straightforward product advertisement**, not satire or political commentary. The page promotes Crab Orchard bourbon whiskey, claiming it was "Kentucky discovered" and has become "America's fastest-selling straight whiskey." The ad narrative describes how the whiskey gained local popularity in Kentucky's Blue Grass region, then gradually achieved national distribution. It emphasizes the product's qualities: "rich and mellow," distilled the "old-fashioned way," "straight as a string," and notably affordable. The accompanying illustration shows well-dressed men in what appears to be a social setting, suggesting the whiskey's appeal to respectable society. The overall message is aspirational marketing—positioning Crab Orchard as a quality product accessible to ordinary consumers during a period when bourbon whiskey was regaining commercial viability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
, Kentuc discovered Crab Orchard fitst_now this straight bourbon whiskey is known from coast to coast! . . ONG AGO, Crab Orchard whiskey en- Diet a local but enthusiastic fame in the Blue Grass country. But two generations passed before the straight bourbon whiskey bottled and labeled under the Crab Orchard brand gained nation- wide popularity almost overnight. Kentucky straight whiskey Amid the confusion of Made the good old-fashioned way repeal, people found it lived up to their idea of a Kentucky whiskey —that A to0d guide to it was rich and mellow, deed whistey Savory dishes and a noble ewhiskey made the old Crab Orchard Springs Hotel the mecca of all the Blue Gras country sixty years ago Smooth and satistying to taste Sold at a price anyone con pay as only a whiskey distilled the slow, old- fashioned way can be—that it was straight as a string—and cost surprisingly little. Good news spreads fast. One man told an- other—and another—and another—until this once-local favorite has become America’s fastest-selling straight whiskey! Your taste will tell you the secret of its popularity. You'll find it amazingly ripe and mellow—and attractively low in price. © 193 ‘The American Medicinal Spirits Corporation, Louisville, Ky. ad comichooks.com