Judge, 1935-06 · page 2 of 37
Judge — June 1935 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **Crab Orchard whiskey advertisement** rather than political satire. The page combines advertising copy with what appears to be a romanticized illustration of a Kentucky spring resort scene from the late 19th or early 20th century. The ad employs period marketing rhetoric, claiming Crab Orchard whiskey was "America's fastest-selling straight whiskey" and describing its origins from a Louisville distillery. The narrative emphasizes Kentucky's "good old-fashioned way" of whiskey-making and the product's supposed economic accessibility ("at a price anyone can pay"). The oval illustration depicts well-dressed visitors at what was evidently an actual resort location in Kentucky's Blue Grass region. This represents nostalgic Americana marketing common to Judge magazine's advertising content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UBBLING out of the limestone hills, down in the B heart of the Blue Grass country, a sparkling spring first drew people to Crab Orchard. They came to “take the waters,” and, because they knew good living and enjoyed it, the local hotel strove to make their visit memorable with such tempting Southern deli- cacies as barbecued squirrel, delectable pohickory, or roast ‘possum and can- died yams. uality folk” throughout Kentucky that name Crab Orchard stood for ou food and good whiskey way—had a private supply shipped in by the barrel. It wasn’t a widely famous whiskey then, It wasn’t even bottled or labeled. It was only in later years that it came to be known as Crab Orchard whiskey. The name Crab Orchard might never have leaped to nationwide favor, except for one thing. It stood for a whiskey which was not only rich and mellow—not only made in the good old-fashioned way, And there was something clse—a Kentucky straight whiskey straight as a string, but also economical, straight bourbon whiskey, rich and rud- Made the good old-fashioned way And suddenly, after repeal, all dy, of a flavor which even the flower of America wanted such a whiskey. | " " . Smooth and satistying to taste old-time Kentucky’s gentility praised. In a few brief weeks, the name and To find this particular whiskey, the Sold at a price anyone can pay goodness of Crab Orchard whiskey Crab Orchard Springs Hotel had searched far and wide, and finally — from a little distillery up Louisville was on a million tongues, and this one-time local favorite is America’s fastest-selling straight whiskey today. A gd guide to pd whisbey AMERICA’S FASTEST-SELLING STRAIGHT WHISKEY © 1935, The American Medicinal Spirits Cor poration, Louisville, Ky comicbooks.com