Judge, 1935-04 · page 4 of 36
Judge — April 1935 — page 4: what you’re looking at
What you’re looking at
# Analysis of Crab Orchard Whiskey Advertisement This page is **primarily a whiskey advertisement** rather than political satire. It depicts a stagecoach departure from "Crab Orchard" hotel in Kentucky, showing the whiskey's historical distribution to plantations in the Blue Grass region. The advertisement plays on nostalgia and regional pride, emphasizing that Crab Orchard whiskey was economical yet high-quality—important during Prohibition's repeal (the text references "prohibition, then repeal"). The ad claims it became "America's fastest-selling straight whiskey" after this sudden rediscovery. There is **no apparent political cartoon or satire here**—this is straightforward vintage advertising using historical imagery and storytelling to market the product to post-Prohibition consumers seeking affordable, authentically American whiskey.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEPARTURE from the quaint old hotel in Crab 4 Orchard, Kentucky, was an event to be long remembered. ig) As they rolled away, guests might recall, with misty-eyed reminiscence, the golden- brown fried chicken, the crisp pone sticks, and other good old southern delicacies that had made Crab Orchard cooking known from Cumberland Gap clear up beyond the lazy Ohio. They might look back and long for the clear, healthful waters of Crab Orchard’s famous limestone spring. But the menfolks took one memento with them. Grinning darky boys ten- derly deposited, beside the master’s feet, a jug of that rich red Bourbon which helped the tiny town of Crab Orchard spread its fame. S xy Jugs of that favored whiskey traveled home to many a cotton or tobacco plantation in the Blue 1Lass country Kentucky straight whiskey Smooth and satisfying to taste Sold at a price anyone can pay For this local whiskey was not only rich and red and mellow —it was economical, and that was also important in those days shortly after the peace of Appomattox. It was that same reputation of goodness combined with economy which suddenly lifted Crab Orchard to national fame, more than sixty years later. There had been another war, then prohibition, then repeal. People were searching for a straight whiskey made the good, old- fashioned way—at a price they could Made the good old-fashioned way afford. And suddenly they discovered Crab Orchard! Almost overnight, a demand began to grow, which swept across the country. And this local favorite of other years is America’s fastest- selling straight whiskey today. This Emblem Prevets You AMERICA’S FASTEST-SELLING STRAIGHT WHISKEY °'%{cipsuoetoumuiccky Corporation, Louisville, Ky. comicbooks.com