Judge, 1935-03 · page 4 of 40
Judge — March 1935 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire. It promotes Crab Orchard Whiskey by framing the product within American frontier mythology. The illustrated oval scene depicts **colonial-era or frontier hunters** in a Kentucky forest—likely meant to evoke authenticity and tradition rather than satirize specific figures. The text constructs a narrative: Crab Orchard hotel became famous for whiskey; Prohibition made spirits scarce; consumers then sought Crab Orchard's "old-fashioned" smooth whiskey as a legal alternative. The "fastest-selling straight whiskey" claim positions the product as satisfying post-Prohibition demand. The reference to "quality folk" from Louisville to Cincinnati journeying to the spring establishes prestige through association with gentry and connoisseurs. **This is vintage advertising exploiting nostalgia and Prohibition-era scarcity**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ver at the hotel in Crab O'orchard, young marksmen from the surrounding country used to find a ready market for squirrels, if they were plump and tender. For “quality folk” from Louis- ville, down through the Cumber- land valley, and up beyond Cincinnati journeyed to that quiet little town, to “take the waters” of its famous limestone spring, and enjoy the old-fashioned southern eatables and drinkables of its pic- turesque hotel. Among the gentry who gath- ered there were naturally some excellent judges of Bourbon. And those critical gentlemen went away not only with pleasant mem- ories of luscious squirrel pie, or ‘possum roasted with sweet po- © 1935, The American Medicinal Spirits Co., Loc., Louisville, Ky. tatoes, but also of a marvelously mellow local whiskey, named for the town where it was made. Gradually the reputation of Crab Orchard Whiskey spread throughout the Blue Grass country —as tales of its good- ness, or perhaps a jug for juleps, Made in old Kentucky Straight as a string Smooth and satisfying to taste Sold at a popular price 2 were carried home. But for al- most sixty years, Crab Orchard remained a local favorite. Then came the confused days after prohibition. People wanted something hard to find. They wanteda straight whiskey—made the good old-fashioned way — smooth and pleasing to taste— and they wanted a low price. And because that was exactly what Crab Orchard offered, it be- came America’s fastest-selling Straight whiskey. Anywhere from Broadway to the Golden Gate, you'll find it the popular favorite today. This Emblem Preveets Yow AMERICA’S FASTEST-SELLING STRAIGHT WHISKEY comicbooks.com