Judge — March 1935 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Startling Memory Feat That You Can Do How I learned the secret in one evening. It has helped me every day. HEN Faulkner invited me to a din- W ner party I little thought it would be the direct means of getting me a substantial increase in salary. Here is how it all came about. Toward the close of the evening things began to drag. Finally some one suggested that every one do a “stunt.” Some sang, others played the piano, recited, told stories, and so on. Then it came to Macdonald's turn, He said he had a simple “stunt” he hoped we would like. He selected me to assist him, First he asked to be blindfolded. Those pres- ent were to call out twenty-five numbers of three figures each, such as 161, 249, and so on, He asked me to write down the num- bers called. This was done. Macdonald then astounded us by repeating the entire list backwards and forwards. Then he asked people to request numbers by positions, such as the eighth number, the fourth number, and so on. In- stantly he repeated back the exact number in the position called. He did this with the entite list—over and over again, without mak- ing a single mistake. Then Macdonald asked that a deck of cards be shuffled and called out to him in their order, Still blindfolded, he instantly named the cards in theit order backwards and for- wards. Then he gave us the number of any card, counting from the top, or the card for any number. We all were amazed. You might expect to see this done on the stage. But to see it done by an everyday business man is astound- ing, to say the least. O THE way home I asked Macdonald how it was done. He said it was simply a memory feat, the key to which anyone could easily learn in one evening. Then he said the reason most people have bad memo- ries is because they leave memory develop- ment to chance. Anyone could develop a good memory, he said, by following a few simple rules. And then he told me exactly how to do it. At the time I little thought that evening would prove to be one of the most eventful in my life! What Macdonald told me I took to heart. In one evening 1 made remarkable strides eee toward improving my memory, and it was but a question of days before I learned to do exactly what he had done. At first | amused myself with my new-found ability by amazing people at parties. My “memory feat” surely made a hit. I was showered with invitations for all sorts of affairs. But the most gratifying thing about the improvement of my memory was the remark- able way it helped me in business. I discov cred that my memory training had literally put a razor edge on my brain. My brain had become clearer, quicker, keener. I was fast acquiring that mental grasp and alertness I had so often admired in men spoken of as “wonders” and “geniuses.” Next I noticed a marked improvement in my conversational powers. Formerly my talk was halting and disconnected. I never could think of things to say until the conversation was over. Later I would think of striking things [| “might have said.” But now I can think like a flash, I never have to hesitate for the right word, the right expression, I instantly find myself saying the very thing I want to say to make the best impression. It wasn't long before my new-found ability to remember things attracted the attention of our president. He got the habit of calling me in whenever he wanted facts about the business. As he said: “You can always tell me instantly what I want to know. Others always dodge out of the office, saying, ‘I'll look it up.” eee Me ability to remember often helped me in dealing with others, particularly in committee meetings. The man who can back his statements quickly with a string of def- nite facts and figures usually dominates oth- ers. Very often 1 have won people to my way of thinking simply because I could in- stantly recall facts and figures. It seems as though I never forget anything. Every fact I now put in my mind is as easy to recall instantly as though written before me in black and white. We hear a lot about sound judgment. Peo- ple say a man cannot begin to exercise sound judgment until he is forty to fifty years of age. But I have found that sound judgment is mainly the ability to judge facts in their relation to each other, Memory is the basis of sound judgment. I am only thirty-two, 33 but have frequently been complimented on having the judgment of a man of forty-five. 1 take no personal credit—it is due to the way I trained my memory. HESE are only a few of the ways I have profited. No longer do I auffer the humilia- tion of meeting men I know and not being able to recall their names. The moment I see a man his name flashes to my mind, together with @ string of facts about him. ‘I always liked to read, but usually forgot most of it. Now I find it easy to recall what I have read. Another surprising thing is that I can now master a subject in considerably lesa time than before. Price lists, market quotations, data of all kinds, I ean recall in detail almost at will. My vocabulary, too, has increased, When £ see a striking word or expression | memorize it and use it in my dictation or conversation, ‘This has put more sparkle and pulling power into my conversation and business letters. And can now do my day's work quicker and with much less effort simply because | do not have to keep stopping to look things up. But the best part of it is that since my memory first attracted the attention of our president, my salary has steadily been in- creased. Today it is much greater than it was the day Macdonald got me interested in im- proving my memory. see HAT Macdonald told me that evening was: “Get the Roth Memory Course.” I did. That is how I le: things I have told you about. Its publishers are so confident it will also show you how to develop a remarkable memory that they will gladly send it on approval. Send no money. Merely mail coupon, or write @ letter, and the complete Course will be sent to you, all charges prepaid. If after examination you decide that you do not want to keep it, then return it and you will owe nothing. Or, if you find, as have thousands of others, that this Course will do wonders for you, then merely send $3.50 in full payment. You have always wanted a good memory. Now you can have it. Remember, you pay no money until you have proved that the Course will benefit you, You have everything to gain and nothing to lose, So mail the cou- pon NOW before this liberal offer is with- drawn. WALTER J. BLACK, Inc., Dept. 123, 2 Park Avenue, New York, N.Y. ned to do the WALTER J. BLACK, Inc., Dept. 123 2 Park Avenue, New York, N. Y. Please send me, in its plain container, the Roth Memory Course of seven lessons. 1 will either remail course to you within five days after its receipt or send you $3.50 in full payment. comicbooks.com