Judge — March 1935 — page 2: what you’re looking at

What you’re looking at

# Wrigley's Spearmint Gum Advertisement This is a straightforward **product advertisement**, not political satire. It promotes Wrigley's Spearmint gum with the marketing slogan "The flavor lasts" and highlights the tagline "The Perfect Gum" and "Sweetens the Breath." The ad features a whimsical elf or jester-like mascot character pulling down a large billboard displaying the product. This playful imagery was typical advertising design of the early-to-mid 20th century, using cartoon characters to make products memorable and appealing. The price point of **5¢** reflects the product's affordability during that era. There is **no political commentary or satire** evident on this page—it's purely commercial advertising designed to drive consumer purchases through humor and brand recognition.