Judge, 1934-12 · page 4 of 37
Judge — December 1934 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes Old Schenley Rye whiskey, emphasizing that it was "bottled in bond" under U.S. Government supervision and aged over four years. The ad highlights that the whiskey was distilled before Prohibition (which lasted 1920-1933), stored in government-supervised warehouses, and made from Wisconsin and Michigan rye. The copy promises quality and luxury. The circular image shows two bottles against a patterned background of repeated labels. This appears in Judge likely because the magazine accepted advertising. Post-Prohibition whiskey ads like this were common in the 1930s as the industry re-established itself. There is no satirical content—it's straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BOTTLED More than four years ago, under United States Government supervision, Schenley planned to make, without regard to expense, trouble or time, a quality whiskey so superb that itaould stand without a rival. More than four years ago this distinguished product was distilled and stored away in government-super- vised warehouses to be aged by the gentle hand of time. Only Wisconsin and Michigan Rosen Rye—the most compact and flavorful rye kernels that Mother Earth produces—were used for this luxurious brand. OLD SCHENLEY RYE IN BOND d Old Schenley Pure Rye was distilled by distillers with 30 years of pre-Prohibition experience. Every drop was left in charred oak barrels for more than four years before a single barrel was bottled. Buy it as a de luxe whiskey for all occasions . . . or to make amy occasion a special occasion! Made by the distillers of Golden Wedding, Mayflower, Cream of Kentucky. *Stheny PRODUCTS CO., INC., 20 W. 40th ST., N.Y. FULFILLS ALL REQUIREMENTS of the U. S. PHARMACOPOEIA (U. S. P.) —U. S. DISPENSATORY—PHARMACO-THERAPEUTICS ’ 2 comicbooks.com