Judge, 1934-11 · page 4 of 36
Judge — November 1934 — page 4: what you’re looking at
What you’re looking at
# Golden Wedding Rye Advertisement This page is primarily a **whiskey advertisement** for Golden Wedding Rye, a Schenley product made in the USA. The cartoon above depicts a couple at what appears to be a sporting event (likely a baseball game, given the stadium setting). The husband dismisses his wife's question about spectators' conversation, claiming they're discussing whiskey age and that "it's ALL whiskey"—implying he finds the topic uninteresting. When she asks if he wants to bet on the whiskey claim, his response suggests he's preoccupied or indifferent. The ad's message—"Don't Guess—Demand"—emphasizes that consumers should specifically request Golden Wedding Rye by name rather than accepting unknown alternatives. This reflects early 20th-century advertising strategy promoting brand loyalty and product specificity during Prohibition's aftermath.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHE: HE: SHE: A a “What's that they're saying, Henry?” “They're saying, ‘The average age of GOLDEN WEDDING RYE is 4 years old... and it’s ALL whiskey.’ But that won't interest you.” “Want to bet on tnat, too, Henry?” A Schenley PRODUCT MADE IN U. S$. A Don’t Guess —Demand GOLDEN WEDDING RYE AVERAGE AGE 4. YEARS OLD Golden Wedding also obtainable in BOURBON For really fine gin... try Silver Wedding Gin - LOOK FOR THE MARK OF MERIT Coprrighs. 1994 ee 8 Proc & Co. tos comicbooks.com