Judge — October 1934 — page 30: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LOGICAL? We think it most logical for the Benjamin Franklin Hotel of Philadelphia to advertise in the Terminal taxicabs in New York City. -Many of the higher grade New York City hotels are ad- vertising entertainment and meals to Terminal cab passengers because they believe that the 500,000 New Yorkers who use the Terminal cabs monthly ard the 500,000 tors who use the cabs monthly are the best possible prospective buyers for what these hotels have to offer in the way of entertainment and meals. There can be no doubt but that a visitor step- ping into a cab in any city has a hotel in mind and directs his driver to that hotel. It is a most logical thing for the better hotels in other cities than New York to make the name of their hotel known to the best group of travellers in the United States through the means of a card in the Terminal Taxicabs. The logic of it is apparent. Advertisements are shown to Terminal cab pas- sengers probably in a more unusual way than they are shown in any medium. Our passengers are seated in front of a moving, electrically lighted device containing advertisements in as many colors as the advertiser thinks he needs to make his card effective. Terminal Cab Passengers are undoubtedly the better class of travelling New Yorkers and visitors who take our cabs at the private stands at Grand Central Station, the Pennsylvania Terminal, the ferries serving the West Shore, Lackawanna, Erie and the Central Railroad of N. J., and at the leading steamship piers where trans-Atlantic steamers dock. Ter- minal’ Taxicab Passengers must be buyers of luxuries. As a matter of fact, the cab ride itself is a luxury. The average cost of a ride is fifty- five cents. There is not an advertisement in the Terminal cabs that is not advertising a luxury. There is no better way to-day of selecting a monied group of people to whom to tell your story than by means of an advertisement in the Terminal cabs. This medium can undoubtedly give you real value for your advertising investment. It costs only $1.50 to reach a thousand passengers per month. We have a presentation we would be glad to send to any advertiser who is interested. J. H. Livingston, Jr., Taxi Advertising, Inc. 425 Fifth Avenue, New York City Tel. CAledonia 5-3460 Lo! the Poor Indian 66JNDIAN blood, hey? You could land a job standing in front of a Haw, haw.” “Don't tell me you're not a college Well, you're the first Indian ar store, graduate, I've met that isn’t. “Going so soon? Don’t tell me the party's too wild for you! Where's that Indian blood?” “So I snaps back to the hotel clerk, ‘Reservation? What do I look like—an Indian? Hah, hah, hah. You can appre- ciate that one, George.” “Oh, I do adore you big, wild In- dians. Do show me your hatchet, Mr. Smith.” “One of the vanishing Americans, hey? I guess most of ’em vanished to Hollywood, didn’t the: “You know, a strapping, big fellow with straight black hair and a hooked nose. My, my how times change.” “Better cut those cards again. George is an Indi. ways pictured you as 1 and he’s out for our scalps.” id you ever hear the one 3 the two Indians at the Waldori— — Norman Suttivan. The Underdog “ HERE you been?” “Swimming with Joe.” mn” ten he sure can stay under —Mercury. Lady (at almond counter) —Who at- tends to the 2 Wise Guy—Be patient, I'll wait oa you in a minute, Navy Log. Advertisement : <imo Spitz Pups for ten dollars apiece. —Satyr. “I'm 21 this month but I can't vote.” “There's no election.” —Pennsylvania Punch Bowl. Some Fun “A group of persons of this commun- ity went opossum hunting Tuesday night, but didn’t catch anything as it rained and the wind ble y hard, All Vews Tribune, Especially the opossums. They laughed like hell. —Cynic. comicbooks.com