Judge, 1934-10 · page 2 of 36
Judge — October 1934 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **whiskey advertisement** for Paul Jones Whiskey, not political satire. The heading "It Was Back in '65" references 1865—the end of the Civil War—to create nostalgic marketing. The black-and-white photograph shows two elderly men in military uniforms, apparently Civil War veterans, sharing a drink. The advertisement uses this emotional imagery to suggest the whiskey has been a trusted companion through American history since that pivotal year. The text emphasizes the product's traditional production methods ("made as it was in the old days") and positions it as a premium choice. The ad includes competitive claims about flavor and smoothness, along with purchasing information directing readers to Frankfort Distilleries in Louisville, Kentucky. This represents early 20th-century advertising strategy: leveraging patriotic sentiment and historical nostalgia to sell consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“UT WAS BACK IRN ’65” ‘0 year in history is quite so momentous to these old soldiers as 1865. It marked the end of a great war, the re-birth of a nation. And it marked, too, their first acquaint- ance with a whiskey that has been their friend and comrade ever since. Paul Jones Whiskey! For it was back in '65 that this whiskey first sparkled into a glass. And it’s been the increasing choice of connoisseurs ever since. Today, it’s made as it was in the old days — from the finest, in-the-wood, hand-made . No tricks! And it’s made today by the same company that first produced it four generations ago. Frankfort! To know how great a whiskey tradition and skill like this can produce, get a bottle of Paul Jones. Compare it with other whiskies in mellow flavor, in its genial, old-fashioned smoothness, in its absence of headaches. Paul Jones is bottled only in full pints and quart 1 in the exclusive Frankfort Pack, a tin-top-and-bottom carton that must be destroyed before the bottle within it “Irvin S. Cobb's Own Recipe Book” — written in the inimitable style of the famous Paducah Colone now ready for distri- bution, Send 10¢ in stamps for your copy. Address Frankfort Distilleries, Louisville, Kentucky. and comes n be removed. PAUL JONES WHISKEY MADE BY FRANKFORT LOUISVILLE BALTIMORE Three other famous Frankfort Whiskies FOUR ROSES Antique Old Oscar Pepper Thisaderrtisementisnotintended tooffer alcoholic bevera zesfor valein any state wherrin the saleor usethereuf iswalan al comicbooks.com