Judge — August 1934 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Buying on Faith and Tracing Results . Most of the advertisers who use space in the Terminal taxicabs have no means of knowing the results they obtain, Wanamaker, for instance, has no way of checking. The proprictors of the Seaglades Restaurant, at the St. Regis, cannot possibly ask their guests if they came because they saw the advertisement in some medium. Therefore the receipt of a letter from an advertiser telling us they had gotten results : was a news event in our office. It is for that reason we are publishing below the letter from C. C. Shayne, Inc. C. SunwnNE: Furs qorncTuReRS SS JUIN Gs (ou AND imporTERs : TIS: 126 WEST 422° STREET ¢ TRADE mann "Neco s.ear ort Between Broadway and Sisth Avenue Wisconsin 7-4360 . New York, December 1lth, Mr. J. H. Livingston, Jr., J. H. Livingston, Jr., Taxi Advertising, Inc., 425 Fifth Avenue, | New York, N. Y. Dear Mr. Livingston: | I was glad to get your suggestion as to the larger size | type on our card and the bearer of this letter will hand Whi : you the newly printed one which I hope you will like. It may interest you to know that we have heard from this advertising from many of our friends and it has produced | direct sales, even though the first card did have type which was too small to te easily read. With best regards, I am, Sincerely yours, | Cc. R. Greenlees, C. C. SHAYNE FURS, INC. Bice pros Co. PRINTERS comicbooks.com