Judge, 1934-08 · page 2 of 36
Judge — August 1934 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a satirical cartoon** but rather a **whiskey advertisement** for Golden Wedding brand, blended and bottled by Jos. S. Finch & Co. of Schenley, Pennsylvania. The ad uses a metaphorical visual narrative: grain fields → oak barrels → finished bottle, illustrating the production process from raw materials to final product. The tagline "From Golden Grains to Golden Wedding—It's All Whiskey" emphasizes the product's natural origins and quality. The text emphasizes smoothness achieved through "mellowing in charred oak" for 78 years of expertise, positioning Golden Wedding as a premium blend. The ad concludes with an appeal to visit "the Schenley Building at the World's Fair," suggesting this dates to a major exposition period. The final exhortation—"Demand Golden Wedding—Accept No Substitutes"—reflects competitive marketing practices of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gece se a> AeA fc x FSR RSS SPSS SIRS S~ G ITS ALL WHISKEY BS SSS SSS SEES a Jin Se eae ee ne eLiure REGISTERED BRAND. .eaft ABLEND OF STRAIGHT WHISKIES 4s Nl Whiskey BLENDED AND BOTTLED BY Jos.S.Finch 8 Counc SCHENLEY. Pa PL SSSSSSSSSSISS SSS SSS Choice grain, richly ripened, is the source of its flavor. _ is the source of its goodness. And its flavor, smoothness Expert knowledge of mellou ing in charred oak, plus 78 years and goodness are the sources of its popularity. But let of experience, are the sources of its smoothness. Golden — Golden Wedding tell you its story in its own inimitable Wedding is a blend of only whiskey with whiskey. This way—in a tall glass or a pony—a most pleasing way! VISIT THE SCHENLEY BUILDING AT THE WORLD'S FAIR DEMAND GOLDEN WEDDING— ACCEPT NO SUBSTITUTES comicbooks.com