Judge — July 1934 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Buying on Faith and Tracing Results Most of the advertisers who use space in the Terminal taxicabs have no means of knowing the results they obtain. Wanamaker, for instance, has no way of checking. The proprietors of the Seaglades Restaurant, at the St. Regis, cannot possibly ask their guests if they came because they saw th Therefore the receipt of a letter from an adve was a news event in our office. It is for that letter from C. C. Shayne, Inc. advertisement in some medium. r telling us they had gotten results ason we are publishing below the actuRrrs S\) JUN ©. WHOLESALE J me's )) tareed —— G&G AND aponTERS)) AND RETAIL oa 126 WEST 427? STREET Between Broadway and Sixth Avenue Wisconsin 7-4360 New York, December llth, 1933. Mr. J. H. Livingston, Jr., J. H. Livingston, Jr., Taxi Advertising, Inc., 425 Fifth Avenue, New York, N. Y. Dear Mr. Livingston: I was glad to get your suggestion as to the larger size type on our card and the bearer of this letter will hand you the newly printed one which I hope you will like. It may interest you to know that we have heard from this advertising from many of our friends and it has produced direct sales, even though the first card did have type which was too small to be easily read. With best regards, I am, Sincerely yours, C. R. Greenlees, C. C. SHAYNE FURS, INC. comicbooks.com