Judge, 1934-06 · page 4 of 41
Judge — June 1934 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **whiskey advertisement**, not political satire. It promotes Four Roses whiskey as the ideal base for Manhattan cocktails, targeting upscale drinkers during what appears to be the Prohibition era or its aftermath. The advertisement emphasizes Four Roses' superiority: no "raw green whiskey," aged properly in oak barrels, and sealed in tamper-proof bottles by Frankfort Distilleries in Louisville, Kentucky. The elegant black-and-white photograph shows sophisticated cocktail glasses alongside roses and the whiskey bottle. The text positions Four Roses as premium and costly but worth the expense for taste and smoothness. It includes a recipe variation for those preferring drier Manhattans using French Vermouth. This is marketing content, not editorial commentary or political humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHAT WHISKEY MAKES THE BEST IWAN TEIN 2 F course, we're prejudiced. But Roses this way, but the extra cost Frankfort Pack that makes tampering or there are thousands of Manhat- is more than justified —in taste, in adulteration impossible. tan lovers who will agree with us— bouquet, and in the absence of that the very finest Manhattan Cock- headaches. * FOW IR * tail is the one that has Four Roses Four Roses is made by Frankfort Whiskey as its base. Distilleries, America’s largest inde- For Four Roses has that fragrance pendent distilling organization. It and mellowness that give adrink the comes bottled only in full measure * . . DE BY full flavor and satiny smoothness that packages, and sealed in the exclusive einai cocktail-connoisseurs seek. F R A N K F fe) RT You see, there's no raw DISTILLERIES, INCORPORATED green whiskey in Four Roses. Louisville, Ky. Baltimore, Md. It is made today as it was in Y For a smooth Manhattan the old days—blended with the finest whiskies, aged by FatherTime himselfin charred oak barrels, more to make Four If you like your Manhattan still dryer, substitute French Vermouth for Italian. If it’s too dry for you, make it half and half, Four Roses and Italian Vermouth. 114 mot intended to 0 fer alroholic beverages for sale in any siate whervin the sale of use thereof is unlawful 2 Four other famous Frankfort whiskies PAUL JONES OLD OSCAR PEPPER * MEADVILLE * comicbooks.com