Judge, 1934-04 · page 4 of 36
Judge — April 1934 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes Paul Jones and Four Roses whiskeys made by Frankfort Distilleries (Louisville and Baltimore). The ad emphasizes that these are old, established whiskey brands (Paul Jones since 1865, Four Roses "almost as old") suitable for making Old Fashioned cocktails. The image shows hands holding cocktail glasses with whiskey bottles displayed below. The disclaimer at bottom—"This advertisement is not intended to offer alcoholic beverages for sale in any state wherein the sale or use thereof is unlawful"—suggests this ran during Prohibition or its aftermath, when alcohol sales were restricted or recently legalized. The ad's focus on quality heritage and proper packaging reflects post-Prohibition marketing strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
al has been famous since 1865, Four Roses is almost as old, and equally nown. Make your next Old-Fashioned with [hese whiskies are made by Frank- Paul Jones or Four Roses—and smack _fort Distilleries, America’s largest in- your lips over the finest cock- dependent distilling organiza- tail you ever tasted! tion, which operated under For here are whiskies with J government sanction even the same smooth body and We during prohibition. the same old-fashioned mel- These whiskies are bottled low flavor that made them [VY only in full measure pack- such favorites of connoisseurs a They come sealed in the in the old days, Paul Jones patented Frankfort Pack —a tin-top-and-bottom carton that makes tampering impossible. * * * Four other famous Frankfort whiskies ANTIQUE OLD BAKER MATTINGLY & MOORE OLD OSCAR PEPPER * * * This advertisement is not intended to offer alcoholic beverages for sale in any state wherein the sale or use thereof is unlawful. PAUL JONES * FOUR ROSES MADE BY FRANKFORT DISTILLERIES, INCORPORATED LOUISVILLE * * * BALTIMORE > comicbooks.com